Sales Development Representative

| Greater NYC Area

Newsela is an Instructional Content Platform that combines engaging, leveled content with integrated formative assessments and insights to supercharge engagement and learning in every subject. Students and teachers use Newsela to find digital content from hundreds of the best sources—from National Geographic to NASA, Biography.com to Encyclopedia Britannica, the Washington Post to the Wichita Eagle. Content is instructionalized to meet students where they are, with interactive tools and analytics to take them where they want to go. Newsela has become an essential solution for schools and districts, with a presence in over 90% of U.S. K-12 schools. Newsela is the content platform for the connected classroom.

The Sales Development team at Newsela is responsible for drawing new prospective clients into conversations with Sales Executives for Inside and Field Sales teams. Sales Development Representatives are highly effective communicators and are able to gain access to senior-level administrators at school and district levels and distinguish between their unique needs. You will be focused on building pipelines and pitching new customers over the phone and providing online product demonstrations.

The successful candidate is a highly motivated self-starter with the ability to multitask within a fast-paced environment. You're passionate about contributing to the achievement of business results by tactically generating new business leads and exceeding team goals.

As an SDR, your day will be composed of four primary activities:

  1. Inbound representatives will be responding to inbound inquiries via phone, email, and other tools to pre-qualify new prospective clients.
  2. Outbound representatives will be prospecting to engage new prospects, predominately in both larger accounts and untapped markets.
  3. Both inbound and outbound representatives will draw these prospects into initial discovery calls and identify key needs where Newsela can provide solutions.
  4. Both inbound and outbound representatives will provide prospective clients with a smooth and value-added transition to the Sales Executives.

Responsibilities

  • Build, maintain and exceed monthly/quarterly/yearly pipeline of qualified sales leads around forecast goals and defined objectives
  • Strategize with Sales Executives and Sales Managers to improve performance, processes and procedures
  • Initiate conversations with potential clients via phone and email outreach
  • Coordinate and work collaboratively with Marketing team on potential future campaigns
  • Engage prospects in targeted prospect accounts
  • Leverage CRM (Salesforce.com) and full sales stack to prospect leads

The Ideal Candidate

  • Bachelor’s Degree
  • 8+ months inside sales experience in lead generation
  • 1+ year Salesforce.com experience
  • Sales process training in pipeline management
  • Demonstrated ability to work autonomously and collaborate in a team environment

Some Plusses

  • Excellent communication skills and ability to establish clear value propositions through customer conversations; company and product presentations; written communications such as email and proposals
  • Prior sales and prospecting experience at a software or technology company
  • Prior experience at an Ed Tech SaaS company
  • Self-starter who can multi-task and adapt to rapidly changing situations
  • Familiarity with sales platforms, including Salesloft, Outreach.io or Yesware
  • Interest in sales blogs like Hubspot.com, InsideSales.com or Saleshacker.com
  • Has volunteer experience with nonprofits or charity organizations
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • FlaskFrameworks
    • SanicFrameworks
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • SendGridEmail
    • MarketoLead Gen

Location

475 Tenth Avenue, New York, NY 10018

An Insider's view of Newsela

What’s the vibe like in the office?

The Newsela office is a collaborative workspace. The office is designed to reflect the clients we serve. We have office spaces named after favorite children's books and letters from teachers posted to bulletin boards. We love to keep our mission of "Unlocking the Written Word for Everyone" top of mind.

Ariel

Sales Development Representative

What projects are you most excited about?

Here at Newsela we are constantly trying to improve. This is especially true when it comes to back to school time. How do we get schools, teachers, and students using Newsela at a high level as quickly and seamlessly as possible is a question I think about almost daily. I am so excited about what the start of the 2018-2019 School Year will bring!

Lauren

Educator Specialist

How has your career grown since starting at the company?

I've actually grown leaps and bounds at Newsela! I initially started out as an enterprise sales development representative and went through a mentorship program to transition to the account management team! I cannot measure the amount of growth I've experienced the past two years.

Emma

Account Manager

What is your vision for the company?

Newsela offers all the content teachers need. Students are excited to read, to make learning fun and engaging. It's more than accessibility and thoughtfulness and inclusivity - I want everyone to be reading, and I want Newsela to be the experience that helps them build the skills to get them there.

Emily

Content Partnerships

How do your team's ideas influence the company's direction?

Marketing is at the core about how people feel about Newsela, so we're always thinking about ways to delight not just our users, but anyone facing challenges we're looking to solve. That could be specific to personalized learning or differentiated instruction, or broader topics concerning school climate and culture.

Sho

Marketing Communications Manager

What are Newsela Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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