Sales Enablement Director

Who we are

DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry. Learn more at www.doubleverify.com.

What you’ll do

As DV continues to grow rapidly in size and complexity, the business has identified the need to strengthen its marketing team with the additio­­­­­n of a Sales Enablement Director. The Sales Enablement Director is responsible for supporting pre-sale strategy and communications to identify and nurture prospects as they progress from awareness to conversion. This person will collaborate with cross-functional teams to define the sales pipeline and prioritization and develop communications programs and materials that support acquisition and nurturing efforts across DV’s prospect base.

The Sales Enablement Director will collaborate with sales and marketing leadership to define the structure for multi-tiered communications – from high-touch account-based communications for top-tier customers, to broader lead generation, nurturing and drip programs for mid-market customers. In addition to empowering sales with 1:1 and 1:many communications, this individual will also be responsible for developing pitch materials, composing RFIs and RFPs and contributing to the development and activation of data-driven insights and thought leadership.

To be successful, you will:

• Partner with sales leadership to understand pipeline and revenue targets, and develop a communications plan and programs that help acquire new customers, accelerate deals and expand current customer deployments
• Under the guidance of sales strategy, develop and execute an account-based communication plan for top 30-40 customers, and a lead-gen/nurturing program for mid-market customers
• Execute marketing programs designed to meet sales objectives and budget, including campaigns, customer communication, pitch materials and RFIs/RFPs
• Participate in sales team calls, in-person meetings, and planning sessions
• Help define KPIs and regularly communicate results
• Partner with Product Marketing for competitive intelligence and creation of data-driven insights/materials that can be leveraged to fuel sales
• Engage top customers to participate in events and marketing activities (campaigns, co-sponsored events, press, testimonials)
• Help build the infrastructure for support of global sales teams
• Ensure consistency in messaging and style across all communications based on messaging playbook and style guidelines

Who you are

• Bachelor's degree in marketing, communications or a related field
• 5+ years’ experience with communications and/or field marketing for a tech company, preferably in a start-up, media, tech, or advertising environment
• Strong written and verbal communication skills
• Experience executing market analysis and developing collateral in PowerPoint and other creative software
• Experience with lead-generation capabilities within Salesforce or similar CRM
• Experience with marketing automation platforms such as Marketo
• Ability to work independently and/or facilitate communications across functional teams
• Excellent written and verbal communications skills
• Experience thriving in a fast-paced, team-based environment