Sr. Manager, Advanced Advertising Sales - Client Partnerships Ad Sales
Spectrum Reach currently seeks a dynamic Sr. Manager, Advanced Advertising--Client Partnerships to drive Advanced Revenue in local markets
WHO WE ARE...
Spectrum Reach ( ) helps local businesses grow through the best content, insights, products, and people that connect advertisers to their intended audiences across TV, apps, social, and other media platforms. Spectrum Reach operates in multiple states and local markets that can reach over 27 million households by creating scalable advertising and marketing services driven by data insights and award-winning creative services.
At Spectrum Reach we offer a hybrid work arrangement for most roles.
WHAT YOU WILL DO...
As a member of an experienced team of advanced media experts, the Sr. Manager, Advanced Advertising-Client Partnerships is a leadership position with responsibility to drive Key Category and New Business Advanced Sales at Spectrum Reach. This role requires a strategic thinker and effective collaborator and supportive coach who has impeccable sales skills with a history of driving results. This role will be focused on increasing Advanced Sales in their division through Key Categories, New Business and Data Enablement opportunities.
Key Responsibilities:

• Serve as the Advanced Subject Matter Expert for our top categories (Auto, Healthcare, Retail etc.) to develop Advanced revenue generating opportunities that can be scaled to the local sales team
• Partner with Sr. Director, Advanced Advertising Sales-Client Partnerships to develop short-term, mid-term and long-term Advanced business strategies for Key Categories
• Develop Advanced New Business strategy for local sales with an emphasis on identifying new areas of opportunities to develop partnerships with agencies, clients, and franchisee businesses utilizing Co-op
• Serve as the Local Sales Programmatic Subject Matter Expert-work closely with the Sr. Director, Advanced Sales-Client Partnerships on go-to-market planning and execution of Local Programmatic partnerships
• Serve as the key point of contact for local clients with Programmatic and Data Enablement capability needs
• Partner with the Business Development and Strategy and Activation teams to develop strategies around Betas and Proof of Concept ideas and serve as the client lead
• Indirectly supports Market leaders, Local Sales Managers and Account Executives to drive Advanced Advertising results in coordination with the Local Advanced Sales team
• Coordinates sales efforts that may include development of sales scripts, guiding a discovery process, sharing best practices, sharing expertise/training and leading solution development
• Persuasive presentation skills (both written and oral) with a level of expertise and credibility to all levels of the organization, including the C-Suite (internal and external)
• Develops strong client relationships and constantly builds personal network within the industry
• Maintains divisional, regional and market-level knowledge of agencies, clients and competitive offerings
• Stays current on digital platforms, technical markets, pricing models, measurement platforms, technology trends, customer buying patterns / budgeting across all media platforms including but not limited to television, streaming, display, video, search and data integrations
• Mentors, trains and elevates Advanced Advertising team and local sales teams by directing and monitoring their sales efforts, resolving client issues as needed, and addressing internal sales process issues
• Removes obstacles to success and motivates the team to a high level of performance
• Fosters an environment of cross-functional collaboration and continuous improvement for successful outcomes across markets and organizational partners (Operations, Client Success, Finance, Marketing, Product, etc.)
• Travels with regularity, based on client needs (when company travel is unrestricted)

WE ARE LOOKING FOR...

• Ability to simplify the complex
• Productively tolerates ambiguity and handles multiple changing priorities with ease
• Has a passion to win
• Understands the nuances of a large multi-media sales organization and how to make things happen in a highly matrixed organization - strong organizational navigation ability
• Enjoys working with people who are positive, adaptable and growth-minded
• Is energized by challenges and the effort needed to solve them
• Ability to motivate and influence both internally and externally; brings a level of excitement and creativity to work
• Deeply invested in the success of our clients and our colleagues
• Demonstrates integrity and respect for people and opinions
• Proven skill with Word, Excel, PowerPoint, and Salesforce

EDUCATION & EXPERIENCE

• Bachelor's degree in marketing or related field, or equivalent combination of education and work experience
• 2+ years Leadership experience
• 5+ years Sales experience, with a proven track record of influencing business development and furthering client partnerships
• 3+ years' experience in streaming television sales, leveraging audience insights and data-driven media, programmatic media and digital advertising
• Programmatic Experience-Experience with both PMP and PG deal types
• Experience with working across Tier 2 and Tier 3 Auto
• Ability to indirectly lead and influence teams to accomplish goals
• Understanding of 3rd party ad servers, tags, and video ad serving concepts (e.g. VAST)

WORKING CONDITIONS

• Can be based in the divisional footprint

Driving is a requirement for this position. Must possess and maintain a valid Driver's License and safe driving record. Regional travel is required as needed. SAS527 334940-3 334940BR
Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
The pay for this position has a salary range of
$83,200.00 to $163,300.00. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and location. Also, certain positions are eligible for additional forms of compensation such as bonuses.
In addition, this position has a commission earnings target starting at
$73,120.00.