Vice President, Digital Marketing - Financial Services Industry
Who we are
With its headquarters in NYC, a major R&D hub in Sydney, and operating in 16 markets globally, Rokt is expanding rapidly. As the global leader in e-commerce technology, Rokt powers the Transaction Moment™ of best-in-class companies including Live Nation, Groupon, Staples, Lands' End, Fanatics, GoDaddy, Vistaprint, and HelloFresh. Our mission: To make e-commerce smarter, faster, and better.
With annual revenues of more than US$150M and a vibrant company culture, Rokt has been listed in ‘Great Places to Work’ in US and Australia. Our award-winning culture is guided by our four core values: Smart with Humility, Customer Obsessed, Conquer New Frontiers, and Enjoy the Ride. These values help us attract, engage, and develop the right talent around the globe and ensure we have the right conditions to do our best work.
Keen to join a fast-growing company and a vibrant culture? Learn more at rokt.com.
Requirements
About the role
The VP of Customer Success is a critical role within the Rokt Customer Success Team. This individual will be responsible for the successful execution of the account team with key Financial Services clients on the Rokt platform. This role will work to cultivate relationships with the key decision makers and influencers at the strategic partner and lead the delivery of sustainable short to long-term revenue growth through expanding existing relationships and creating new ones throughout these organizations.This role will manage a team to drive best practice account management to all clients. He or she will also combine their management experience with the Rokt Values to become an effective leader within the Rokt organization. The ideal candidate has a digital marketing mentality to map and understand an account and what drives value for the client. The individual should be an execution-focused team player that displays maturity, commands trust and inspires confidence; with excellent people and technical skills and the ability to thrive in a dynamic, competitive environment where multi-tasking is the norm. This leader will have experience successfully scaling and leading an account team across multiple territories and segments, while working strategically with Product, Operations, and Marketing to accelerate growth. This person also brings with them experience of working with top brands in the Financial Services industry, and will be able to offer our customers vertical expertise and consultation to help them grow their partnership with Rokt.This role will report to the SVP, Customer Success.
Outcomes & responsibilities
- Revenue growth and retention rates of our Financial Services partners and advertisers
- Developing deeper and a stickier level of relationships with all key stakeholders
- Create and implement strategic global key account growth plans
- Mastering the functionality of the Rokt platform, and utilizing the insights and data to optimize campaigns across your portfolio to deliver on individual and client KPIs
- Delivering and managing best practice campaign management
- Driving growth in ARPC (average revenue per customer) across all new and existing customers to the ROKT platform through up-sell
- Optimizing usage and expertise of all existing tools across a team of account managers
- Mastering the functionality of the Rokt platform, and utilizing the insights and data to optimize campaigns across your portfolio to deliver on individual and client KPIs
- Vertical expertise/experience in Financial Services helpful, but not required
- Work alongside our sales team to uncover marketing goals and identify relevant Rokt Solutions for leading Global, Regional and National businesses
- Work as a stakeholder with Product and Marketing to develop the product roadmap and go to market strategy and provide key insights, reporting, and strategic recommendations for Financial Services clients
- Monthly and quarterly revenue forecasting and account plans
- Hire, manage and form development plans for all account team members
This is a hands on role in an exciting, fast paced environment.
Capabilities & requirements
- 5-10 years relevant digital media, marketing or digital sales experience
- 3+ years relevant Financial Services industry knowledge, specifically in digital marketing, customer acquisition, e-commerce and/or CRM strategy for banks, credit agencies, insurance providers, and/or credit card issuers helpful but not required
- Management: 2-3 years leading the development of campaign management teams
- Digital Marketing: Digital media and emerging marketing/ad tech subject matter expertise/understanding
- Platform master: Ability to master a new platform, optimize campaigns, analyze insights, and deliver results to clients
- Entrepreneurship, Sense of Urgency: Candidate will possess a high-energy level which allows them to react to situations quickly and decisively, possessing self-confidence to be assertive when taking a position, not afraid to make decisions.
- Work ethic: Candidate can reject setbacks and enthusiastically persist until ambitious goals are achieved. The successful candidate will be resourceful and innovative at tackling complex challenges in a timely matter.
- Communicative: Keeps clients and colleagues in the company informed and up to date on his/her priorities, current tasks and work completed.
- Image and presence: Candidate will have significant exposure to customers and industry partners alike. As such, he or she must project the professional image of the company both internally and externally.
- Accountability: Candidate should be a results-oriented team player who leads by example, holds self-accountable for performance, takes absolute ownership, and champions all aspects of customer and product initiatives.
- Problem solver: Candidate should be a strong, analytical problem solver with a common sense and practical solutions orientation.
- Customer Orientation: Candidate will demonstrate passionate commitment to the customer and to product quality. Champions the product and the customer's needs and implements a model of continuous improvement in both company goals and project-related task.
- Degree or relevant experience with demonstrable results
- Bias to speed yet detail-oriented
- Can-do attitude and a fun personality
- An interest and understanding of digital media and technology
- Understanding of core online and digital technologies
- Highly proficient in Word, Excel, PowerPoint, Google Docs, Online CRM tools (E.g. Salesforce/Hubspot) and analytics software such as Tableau
- Excellent written and verbal communication skills in English
Benefits
- Work with the greatest talent in town. Our recruiting process is tough. We hold a high bar because we have a high performing, high-velocity culture - we only want the brightest and the best.
- Join a community. We believe the best things happen when we come together to solve complex problems and make meaningful connections with each other through interest groups, sports clubs, and social events.
- Accelerate your career. Develop through our global training events, ‘Level Up’ investment, online training courses, and our fantastic people leaders. Take your career to Rokt’speed - Grow your career in our rapidly growing company.
- Take a break. When you work hard, we know you also need to rest. We offer generous time off and parental leave policies, as well as mental health and wellness days for all employees. We also offer a paid Rokt’star Sabbatical for employees who have been with us 3 years or more.
- Stay happy and healthy. Enjoy catered lunch 3 times a week and healthy snacks in the office. Plus join the gym on us! In the US, access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and get fully funded premium health insurance for your whole family.
- Become a shareholder. All Rokt’stars have stock options. If we succeed, everyone enjoys the upside.
- See the world! Along with our global all-staff events in amazing locations (Phuket, Thailand in January 2020), we also offer generous relocation packages for those interested in moving to another Rokt office. We have cool offices in great cities - Tokyo, New York, Singapore, Boston, Sydney.
- We believe in equality. Rokt is an Equal Opportunity Employer and recognizes that a diverse workforce is crucial to our success as a business. We would love you to apply for one of our open roles - irrespective of socio-economic status or background, age, gender identity, race, religion, sexual orientation, color, pregnancy, carer/family responsibilities, national and social origin, political opinion, marital, veteran, or disability status.