Senior Director, Research & Insights

| New York, NY, USA
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About Your Role:

Dotdash Meredith is looking for a Senior Director of Research & Insights to lead our research strategy for our Health vertical (Core endemic portfolio: Verywell Health, Verywell Mind, Verywell Fit, and Health ). Dotdash Meredith is a top resource in health on the internet, reaching nearly 200 million unique users a month. Our high-quality content is aimed at helping people make decisions, find inspiration, and take action. And our first-party data is at the heart of informing everything we do--and not just on our health sites, but across powerful brands in home, food & beverage, tech, travel, family, beauty, and entertainment (including powerhouses like People, Better Homes and Gardens, Travel and Leisure, and AllRecipes).

This robust first-party data is especially important when it comes to the patient journey--at Dotdash Meredith we don’t just see patients from an endemic health perspective; we see and seek to help them as whole humans, understanding how their health journeys connect to and impact their everyday lives and supporting them in those arenas.

As the Senior Director leading this group, it will be your responsibility to build deep partnerships with Dotdash Meredith’s cross-departmental leaders including the Health Chief Revenue Officer, SVP of Marketing, group General Manager, and Chief Medical Officer. You will build, support, and enhance strategic research plans across the organization through the use of Dotdash Meredith’s unique first-party data, custom primary research, and syndicated/external data sources.

About Your Contributions:

  • Be the authority on our audiences on our Health sites:

    • Be the expert on and evangelize our brand positioning across the organization to promote revenue growth.

      • Provide the Research point of view in sales meetings, internal meetings, and conferences as needed.

    • Partner with sales leadership and their team by becoming an expert on their business and providing strategic, in-depth, and authoritative insights in line with overall brand and business strategies—whether in response to a single RFP or to grow a larger client relationship.

    • Partner with the Chief Medical Officer and content teams by providing insights and research to help develop a POV for industry thought leadership and editorial programs.

    • Proactive development of industry focused materials to help our revenue and edit organizations identify patterns of opportunity (for edit, insights, or product development) and address how DDM can help with the emerging needs of our advertisers and users.

    • Work with large data sets to synthesize information and draw out key insights

      • Use syndicated, first-party, and primary research findings to guide business decisions.

    • Demonstrate exceptional communication and collaborative abilities— including excellent research storytelling skills that allow you to draw out key insights and communicate them in compelling and engaging ways.

      • It’s not about the data--it’s about what the data tells us about what our users need. And telling compelling stories based on the data is what will power your success! 

  • Build and communicate future strategy and identify opportunities for growth:

    • Possess a profound curiosity to uncover meaningful insights around the needs and nuances of our readers to impact go-to-market strategies and day-to-day tactical wins.

    • Own both short-term and long-term insight roadmaps to drive results for the Health vertical, aligned to the business’ strategic plans.

    • Collaborate closely with the revenue, content, product, and marketing teams to provide impactful insights that support their strategic plans, helping to shape those plans as appropriate.

    • Proactively identify opportunities for Research to better support the business.

    • Consistently demonstrate strategic thinking with strong analytical and problem-solving skills.

  • Lead and grow the research & insights team to ensure continued excellence:

    • Embody company values (noted below) while leading a team of researchers and analysts while ensuring they are growing and developing their skills in a manner that aligns with those company values

      • Identify opportunities for career path growth within the team and support your team in achieving those goals

      • Dotdash Meredith values:

        • Expect integrity

        • Act now, not later

        • Champion accountability

        • Respect all

        • Make it matter

    • Manage and refine (as necessary) processes for cross-functional collaboration to ensure the team can move at speed with accuracy

  • Be an authoritative and compelling voice in the marketplace about what our insights tell us about how to best reach and help our users.

    • Join stakeholders in client meetings, conferences, and industry events to bring the research and insights to life.

    • Generate excitement and energy around DDM Health initiatives by combining your passion for insights with clear and compelling recommendations for action.

    • Deeply understand and advocate for intent targeting powered by D/Cipher as a critical tool for reaching the right person, with the right message, at the right time.

    • Deeply understand and advocate for our partnership with IQVIA to understand the presence of qualified audiences across our portfolio, down to the URL level--bringing those insights together with those of D/Cipher to create a holistic vision for the DDM Health vertical’s present and future impact.

About You:

  • 7+ years of research and analytics experience, with experience in the media industry

  • Deep expertise in the pharma industry, with an understanding of buy-side and sell-side dynamics, as well as how future roadmaps for pharma companies impacts their future needs

  • Understand the digital advertising landscape, products, and trends that are important to industry media buyers

  • Strong interest in engaging with and understanding key audiences, topics, trends, and events to tie market and world events to audience insights and present a point of view that is appropriate for and in context with the these industries

  • Expertise in working with large data sets to synthesize information and draw out key insights

  • Expertise in using multiple sources of data and information (whether syndicated, quantitative, qualitative, secondary, etc.) to guide business decisions

  • Experience managing and mentoring analyst teams of five or more

  • A true self-starter who provides proactive ideas, understands organizational goals, and moves initiatives forward - with a proven track record of leading projects from start to finish and delivering business value

  • An excellent communicator with outstanding research storytelling skills which allow you to draw out key insights, and can tailor compelling and engaging messages for different audiences 

  • A strategic thinker with strong analytical and problem-solving skills

  • Comfortable with ambiguity and an ability to prioritize on-the-fly based on shifting business needs

  • A strong desire to understand the humans on the other end of the data--moving beyond reporting to building and sharing an understanding of relevant moments of need

  • Solid grasp of statistics, digital engagement metrics, and research methodologies

  • Expertise with syndicated resources like MRI, Comscore, YouGov, IQVIA, as well as data visualization, business intelligence, and/or cross-tabulation tools such as Looker, Tableau, eTelmar, and NewAge

  • College degree required

Hybrid 3x a week - NYC

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

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Technology we use

  • Engineering
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225 Liberty St, New York, NY 10281

An Insider's view of Dotdash Meredith

What projects are you most excited about?

Atomic design is in our DNA at Dotdash. We're striving to have the dev and design teams work closer together and use a single source of truth for how components are pieced together using predefined molecules and atoms. This is exciting and innovative work that is helping us scale at an incredible rate and deliver on our promise of fastest sites!


Manager, Front-End Development

How do you empower your team to be more creative?

We do quite a few things to encourage creativity like hackathons, design sprints, and "Unconferences". That said, I think the most meaningful thing we do is to encourage teams to be autonomous. Having control and ownership over their respective applications gives our team members the freedom to explore ideas to solve their own problems.



What are Dotdash Meredith Perks + Benefits

Open door policy
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Summer hours
Flexible work schedule
Remote work program
Certain roles in some of our orgs can be designated as fully remote. Please see the job description for more information.
Dedicated diversity and inclusion staff
Highly diverse management team
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K) matching
Dotdash Meredith matches 100% of an employee's contributions up to 5% of their annual base salary.
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Recreational clubs
Mother's room
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours

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