Who We Are
Authentic is a global brand development, marketing and entertainment platform. Authentic elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are a Lifestyle and Entertainment platform comprising value-driving business models and global brands. Authentic creates sustainable revenue streams through brand development, strategic partnerships and digital innovation.
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
The Senior Director of Digital Ops will oversee the execution of licensee onboarding, customer service, and day-to-day go-to-market activities for key initiatives, launches, and feature development as it relates to digital experiences in Authentic’s internally operated portfolio of brands. You will champion cross-functional communication between internal teams, third parties, licensees, and potential partners. You are resourceful and assertive, expanding your knowledge and depth in digital properties, while continuously exploring new business initiatives. You will be a project management subject matter expert, building realistic timelines & action plans that incorporate constraints, dependencies, and key milestones. Your experience and leadership will drive teams to consensus, help increase project and product delivery velocity, and maximize output from internal and external teams and stakeholders.
What you’ll be working on
- Own the strategic planning, development and coordination of all on-site/app and outbound marketing activities in partnership with marketing, design, and merchandising.
- Ensure ongoing alignment of email, ad, product, and promotional calendars, negotiating placements and priorities among licensees. Brief in required assets and flips across all channels and platforms, ensuring timely review, signoff, and deployment of campaigns.
- Plan, coordinate, drive completion of seasonal planning summits (pre-season) and seasonal business review meetings (post-season), collaborating with Digital colleagues to gather all necessary inputs.
- Oversee new and ongoing site and feature development across a growing portfolio of internally operated digital properties, partnering closely with product and tech teams on sprint planning and delivery.
- Oversee setup of promos, markdowns, site content updates, app updates, etc., troubleshooting issues related to setups and escalating when necessary.
- Liaise with ecom, commercial, and legal leads (internal and external) to ensure timely negotiation and sign-off on contracts for technology partners, through to integration and go-live.
- Create and manage customer experience processes and liaise with licensees to align on best practices, KPIs, and SLAs for email, phone, chat, faq / help center, contact forms, etc.
- Identify and troubleshoot order and product inventory issues and risks across licensees and internally operated sites. Proactively manage communication across stakeholders from issue identification to resolution.
- Cultivate and maintain strong relationships with business stakeholders, manage project stakeholders’ expectations, and build trust within and across various functions.
- Lead complex projects and programs from idea to implementation by providing strategic direction and thought leadership to stakeholders, leveraging resources, and driving risk mitigation strategies.
- Develop onboarding playbook to quickly and easily enable new licensees for selling on internally operated sites, partnering closely with counterparts to communicate and execute the strategy and requirements for sales success.
- Identify and deliver innovative ways to meet the complex and challenging needs of internally operated digital businesses; act as a problem-solver while optimizing current processes via automation techniques.
- Review, analyze & optimize efficiency of planning, documentation, and execution processes to reduce friction and time-to-market, be it for new product drops or net-new licensee or vendor launches.
- Drive new operational excellence and logistical efficiency initiatives for owned and licensed ecommerce businesses.
Must Haves:
- 8+ years of experience in consulting or project management, with a passion for consumer brands.
- Stellar attention to detail & organization skills.
- Strong project management capabilities with ability to thrive and lead in both project-based & ongoing operational, collaborative team environments.
- Excellent communication skills, both verbal and written.
- Familiarity with Shopify ecommerce & Monday platforms preferred.
Primary Location Salary Range: $140,000 - $160,000
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]
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https://www.authentic.com/privacy-policy
What We Do
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties.
