Senior Manager, Measurement Innovation

| New York, NY, USA
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The Senior Manager oversees the measurement, analysis, and optimization of advertising campaigns across various platforms. This position requires a blend of analytical expertise, strategic thinking, and effective communication skills to influence decision-making and achieve advertising objectives.

Key Responsibilities:

Campaign Measurement & Analysis:

· Oversee multiple research projects simultaneously from inception to completion.

· Develop measurement strategies and frameworks to evaluate advertising campaign performance.

· Implement tracking tools and methodologies to gather relevant data from multiple advertising channels.

· Conduct in-depth analysis of advertising metrics, including reach, engagement, conversion rates, ROI, and attribution models.

Insights Generation:

· Derive actionable insights from data analysis to enhance advertising strategies.

· Identify trends, patterns, and opportunities for optimization through data-driven approaches.

· Collaborate with cross-functional teams to translate insights into actionable recommendations.

Reporting and Visualization:

· Create comprehensive reports and dashboards to highlight campaign performance and insights.

· Present findings to stakeholders and senior management in a clear and compelling manner.

· Utilize visualization tools to communicate complex data effectively.

Optimization and Strategy Development:

· Collaborate with advertising teams to optimize campaigns based on insights and performance analysis.

· Provide strategic recommendations to improve targeting, messaging, and overall campaign effectiveness.

· Stay updated with industry trends and best practices to enhance measurement methodologies.

Client Communication and Presentation:

· Communicate effectively with clients to understand their objectives and expectations.

· Present insights and recommendations in a professional and persuasive manner.

 

Qualifications and Skills:


· Bachelor's degree in Marketing, Advertising, Business Analytics, or a related field.

· 5+ years of experience at a media, agency, brand or marketing agency that includes managing ad effectiveness research and insights for digital and traditional media

· 2+ Years Experience in Pharma or Health Marketing

· Ability to project manage multiple research projects and prioritize in time-sensitive environments.

· Strong analytical skills with the ability to translate complex data sets into actionable insights and effective sales presentations.

· Excellent communication and presentation skills to convey findings and recommendations effectively to both internal team and external clients is necessary.

· Fluent in MS Office tools (e.g., Excel, Powerpoint) as well as Google Suite (e.g., Sheets, Slides, etc.)

· Familiarity in analytics tools such as Google Analytics, Looker, etc.

· Familiarity with advertising platforms and ad-tech ecosystem is a plus.

Conclusion: The Senior Manager is a pivotal role responsible for leveraging data and analytics to optimize advertising strategies and drive business growth. This position requires a blend of analytical expertise, strategic thinking, and effective communication skills to influence decision-making and achieve advertising objectives.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • TypeScriptLanguages
    • DockerFrameworks
    • GraphQLFrameworks
    • KafkaFrameworks
    • KubernetesFrameworks
    • Next.jsFrameworks
    • Node.jsFrameworks
    • ScikitFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • TerraformFrameworks
    • Vue.jsFrameworks
    • Vue.jsFrameworks
    • BigQueryDatabases
    • ElasticsearchDatabases
    • AWS (Amazon Web Services)Services
    • Google CloudServices

Location

225 Liberty St, New York, NY 10281

An Insider's view of Dotdash Meredith

What projects are you most excited about?

Atomic design is in our DNA at Dotdash. We're striving to have the dev and design teams work closer together and use a single source of truth for how components are pieced together using predefined molecules and atoms. This is exciting and innovative work that is helping us scale at an incredible rate and deliver on our promise of fastest sites!

Brian

Manager, Front-End Development

How do you empower your team to be more creative?

We do quite a few things to encourage creativity like hackathons, design sprints, and "Unconferences". That said, I think the most meaningful thing we do is to encourage teams to be autonomous. Having control and ownership over their respective applications gives our team members the freedom to explore ideas to solve their own problems.

Nabil

CTO

What are Dotdash Meredith Perks + Benefits

Culture
Open door policy
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Summer hours
Flexible work schedule
Remote work program
Certain roles in some of our orgs can be designated as fully remote. Please see the job description for more information.
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K) matching
Dotdash Meredith matches 100% of an employee's contributions up to 5% of their annual base salary.
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Recreational clubs
Mother's room
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours

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