Overview
We’re looking for a Senior Marketer to lead the strategy and partnerships arm for our Creators program, focusing on Creators with highly engaged audiences of 25K and under. This role focuses on driving conversions (primarily signups for HubSpot’s free software) and building visibility in answer engines through authentic creator collaborations.
This person will join a team shaping how HubSpot reaches and converts new audiences through partnerships. Working closely with Global Growth, HubSpot’s Creator Program, and Brand Marketing, you’ll design and scale creator-led initiatives that increase AI visibility and conversions — playing a key role in HubSpot’s creator strategy
Key ResponsibilitiesIn this role, you’ll get to:
- Build and scale HubSpot’s Nano/Micro Creator Partnerships Program as a core driver of demand and answer engine visibility.
- Develop and manage a portfolio of creator partnerships that align with HubSpot’s brand and growth goals.
- Partner with the Affiliate Program team to identify collaboration opportunities and extend creator impact across existing partner channels.
- Create scalable frameworks for campaign development, content briefs, and performance measurement.
- Collaborate with cross-functional teams to integrate creator initiatives into global campaigns and growth efforts.
- Analyze creator and campaign performance to optimize for AI visibility and conversion.
- Manage contracts, budgets, and vendor relationships to ensure strong ROI.
- Identify new creator trends, tools, and platforms to inform strategy and program evolution.
- Creator partnerships directly contributing to demand generation and visibility in ChatGPT and Google AI Mode/AI Overviews.
- Strong collaboration between creator partners and internal marketing teams.
- Consistent performance improvements across visibility and conversion metrics.
- Scalable, data-driven systems for managing and measuring creator impact.
- 6+ years of marketing experience, with a focus on creator, influencer, affiliate, or partnership marketing.
- Proven track record driving measurable business results through creator, influencer, or affiliate programs.
- Familiarity with AI tools and trends, with the ability to use AI to improve campaign performance, workflows, and insights.
- Deep familiarity with creator platforms such as YouTube, TikTok, Instagram, LinkedIn, and podcasts.
- Skilled at using performance data to drive decision-making and optimize partnerships.
- Experience managing budgets and negotiating creator contracts.
- Excellent communication and relationship management skills.
- Thrives in a collaborative, fast-paced, and global environment.
- Understanding of SEO and Answer Engine Optimization (AEO) fundamentals and how they connect to creator-led strategies.
- Experience building or scaling new marketing programs from the ground up.
- Familiarity with affiliate, referral, or ambassador marketing models.
- Background in SaaS or B2B marketing.
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
Explore more:
- HubSpot Careers
- Life at HubSpot on Instagram
By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. Refer to HubSpot's Recruiting Privacy Notice for details on data processing and your rights.
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