Senior Marketing Associate

| New York, NY, USA | Hybrid
Employer Provided Salary: 70,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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About us
Share Local Media, or SLM, is a rapidly growing startup reimagining the world of offline marketing for tech and e-commerce companies. We started as e-commerce marketers ourselves, and launched SLM with a goal of turning direct mail into a high performing, scalable channel for a digitally native client set. To do so, we've taken an inputs based-approach to the space, and re-engineered the channel from the ground up to make it easier to test, faster to execute, more measurable, and ultimately, more effective for e-commerce and tech clients of all types.
So what does SLM actually do? We're a full-service direct mail agency, media program operator, and technology platform, serving some of your favorite e-commerce and tech brands (think Casper, Lyft, Grubhub, etc.). We live and breathe direct response marketing, and strive to delight clients with high performing campaigns built around fast, data-driven client service, and premium, unique branding.
What are we like at SLM? We're passionate, humble, and kind. We value data-driven thinking, speed, persistence, creativity, and teamwork. We love helping clients grow and scale through a tactile medium that has long term brand value. And finally, we get excited about transforming an old-school channel into something new through data, product, technology, and a service-driven mentality.
Share our excitement? Great - we'd love to hear from you!
The Role
We're looking for an enthusiastic Senior Marketing Associate to join our rapidly growing team.
You'll be responsible for leading planning and execution of DM campaigns for well-known consumer brands, interacting with clients on a daily basis, providing post-campaign analytics and reporting, and thinking strategically about how to optimize future campaigns.
We're a startup, so we're looking for someone with an entrepreneurial spirit, passion for marketing, and enthusiasm for working with clients.
Key responsibilities will include:
Account Management

  • Lead tactical and strategic planning on end-to-end direct mail programs for a portfolio of brand partners
  • Oversee day to day communications for brand partners & internal vendors
  • Provide regular performance updates to business owners and serve as the channel owner in making recommendations, and sharing best practices
  • Evaluate and collaborate with internal and external stakeholders to test and grow campaigns
  • Conduct new client outreach and onboarding


Analytics

  • Develop and execute direct mail marketing strategies to efficiently drive new customer acquisition for our partners
  • Evaluate campaign performance to optimize for cost per customer acquired and other ROI metrics
  • Track program performance (quantitative & qualitative tracking) and provide strategic recommendations for testing and optimizing campaigns
  • Suggest tactics and strategies to improve performance and enhance overall campaign and reporting effectiveness


No day at Share Local Media will be the same but a typical day could include the following activities

  • Developing a mail plan strategy for a new or existing client
  • Managing the timeline & follow ups for any mailings currently in progress
  • Status calls/meetings with clients & vendors
  • Analyzing and leveraging results to optimize future campaigns
  • Troubleshooting campaign issues and addressing client issues


Qualifications

  • 1-3+ years of relevant experience in marketing, sales, or finance
  • Passion for marketing, customer acquisition, and account management
  • Strong sense of urgency and great time management skills
  • Strong analytical, organizational, and communication skills (oral and written)
  • Very comfortable with analytics and taking a data-driven approach to marketing
  • The ability to work independently and manage relationships
  • Experience interfacing directly with clients, customers or agencies
  • Applicants must be authorized to work in the United States


What we offer

  • Base salary for this position is $70,000.
  • Hybrid role based out of our NYC office
  • Ownership and growth opportunities
  • Flexible vacation policy
  • Robust benefits package
  • A fun culture including: team events, happy hours, and trips
  • The opportunity to work with a group of passionate, humble, and kind team members


If you're looking to be part of something new that is transforming an industry, this is the role for you. You will be empowered to think like an entrepreneur by coming up with new ideas, testing them, implementing them, and then scaling them quickly.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • TrelloManagement
    • ClubhouseManagement
    • WebflowCMS
    • CopperCRM
    • MailChimpEmail
    • SendGridEmail

Location

Our office is located in FiDi near most major subway lines, ferries, the WTC PATH Train, and several happy hour locations that the team tries to rotate through.

An Insider's view of Share Local Media

What are some social events your company does?

There is always something fun on the calendar to look forward to! Apart from our bi-weekly happy hours, we’ve gone bowling, wine tasting, to hot-pot, and to karaoke (on many occasions). We also love to celebrate big milestones whenever we can. The team is small and we’re all friends so it’s fun to hang outside of the office and try something new!

Faarah

Marketing Manager

How does the company support your career growth?

SLM fosters career growth by providing employees with autonomy and ownership – while offering support as needed. At SLM, I’ve had the chance to own key relationships, solve pressing problems, and manage a growing team. Along the way, I’ve had guidance and back-up, enabling me to progress faster and be more confident in my abilities.

Tori

Director

How do your team's ideas influence the company's direction?

SLM started in 2016 with one product; in 2020, we offer four product lines, with more on the way. Our success has been powered by a team-driven philosophy of client-focused improvement. All team members must think critically and creatively. How can we better serve client needs, increase speed, reduce friction, and generate better outcomes?

Teju

CEO

What are Share Local Media Perks + Benefits

Share Local Media Benefits Overview

All employees are provided access to a robust benefits program including: health, dental, vision, FSA and 401k.

We offer flexible vacation and family leave policies.

Culture
Volunteer in local community
Partners with nonprofits
We have added a QR Code to all shared mail envelopes to make it easier for people to donate to Village Enterprise, a non-profit dedicated to ending extreme poverty in rural Africa.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Hybrid work model
In-person all-hands meetings
Summer hours
Flexible work schedule
SLM provides employees with a flexible work schedule - we trust our employees to get their work done.
Remote work program
In light of the COVID-19 pandemic, most of the team is working remotely, but we have an office in FiDi that is open and usable for all employees.
Diversity
Highly diverse management team
Mandated unconscious bias training
Mean gender pay gap below 10%
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
SLM covers 100% of the healthcare premiums for employees plus dependents for any medical, dental, and vision plans offered.
Vision insurance
SLM covers 100% of the healthcare premiums for any medical, dental, and vision plans offered, to all employees as well as their dependents.
Health insurance
SLM covers 100% of the healthcare premiums for any medical, dental, and vision plans offered, to all employees as well as their dependents.
Life insurance
Mental health benefits
Transgender health care benefits
Financial & Retirement
401(K)
Performance bonus
Pay transparency
Child Care & Parental Leave
Generous parental leave
Share Local Media offers 3 months fully paid parental leave after an employee has been with the company for 1 year.
Family medical leave
Share Local Media is happy to offer 8 weeks of paid leave to new parents as part of the FMLA package.
Return-to-work program post parental leave
Fertility benefits
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Office Perks
Commuter benefits
SLM offers pre-tax commuter benefits for all employees.
Company-sponsored outings
Free snacks and drinks
SLM has snacks, coffee, tea, and seltzer in our physical office. We also provide lots of fun treats on employee birthdays.
Some meals provided
Company-sponsored happy hours
Happy hours are hosted every other week. (Currently virtually)
Pet friendly
We open the office to pets two days per week.
Home-office stipend for remote employees
Mother's room
Professional Development
Job training & conferences
SLM offers employees professional development opportunities like onsite and remote training courses.
Tuition reimbursement
SLM has established a reimbursement program for approved tuition expenses.
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Personal development training

Additional Perks + Benefits

We do quarterly team social events, and bi-annual company social events.

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