Senior Marketing Associate

Posted 21 Days Ago
New York, NY
Hybrid
70K Annually
1-3 Years Experience
AdTech • Agency • Marketing Tech • Software
Share Local Media aims to reimagine the world of offline marketing for tech and e-commerce companies.
The Role
The Senior Marketing Associate will lead the planning and execution of direct mail campaigns, manage client communications, and provide analytics to optimize campaign performance. Additionally, the role involves developing marketing strategies for customer acquisition and conducting performance evaluations to enhance campaign effectiveness.
Summary Generated by Built In

About us
Share Local Media, or SLM, is a rapidly growing startup reimagining the world of offline marketing for tech and e-commerce companies. We started as e-commerce marketers ourselves, and launched SLM with a goal of turning direct mail into a high performing, scalable channel for a digitally native client set. To do so, we've taken an inputs based-approach to the space, and re-engineered the channel from the ground up to make it easier to test, faster to execute, more measurable, and ultimately, more effective for e-commerce and tech clients of all types.
So what does SLM actually do? We're a full-service direct mail agency, media program operator, and technology platform, serving some of your favorite e-commerce and tech brands (think Casper, Lyft, Grubhub, etc.). We live and breathe direct response marketing, and strive to delight clients with high performing campaigns built around fast, data-driven client service, and premium, unique branding.
What are we like at SLM? We're passionate, humble, and kind. We value data-driven thinking, speed, persistence, creativity, and teamwork. We love helping clients grow and scale through a tactile medium that has long term brand value. And finally, we get excited about transforming an old-school channel into something new through data, product, technology, and a service-driven mentality.
Share our excitement? Great - we'd love to hear from you!
The Role
We're looking for an enthusiastic Senior Marketing Associate to join our rapidly growing team.
You'll be responsible for leading planning and execution of DM campaigns for well-known consumer brands, interacting with clients on a daily basis, providing post-campaign analytics and reporting, and thinking strategically about how to optimize future campaigns.
We're a startup, so we're looking for someone with an entrepreneurial spirit, passion for marketing, and enthusiasm for working with clients.
Key responsibilities will include:
Account Management

  • Lead tactical and strategic planning on end-to-end direct mail programs for a portfolio of brand partners
  • Oversee day to day communications for brand partners & internal vendors
  • Provide regular performance updates to business owners and serve as the channel owner in making recommendations, and sharing best practices
  • Evaluate and collaborate with internal and external stakeholders to test and grow campaigns
  • Conduct new client outreach and onboarding


Analytics

  • Develop and execute direct mail marketing strategies to efficiently drive new customer acquisition for our partners
  • Evaluate campaign performance to optimize for cost per customer acquired and other ROI metrics
  • Track program performance (quantitative & qualitative tracking) and provide strategic recommendations for testing and optimizing campaigns
  • Suggest tactics and strategies to improve performance and enhance overall campaign and reporting effectiveness


No day at Share Local Media will be the same but a typical day could include the following activities

  • Developing a mail plan strategy for a new or existing client
  • Managing the timeline & follow ups for any mailings currently in progress
  • Status calls/meetings with clients & vendors
  • Analyzing and leveraging results to optimize future campaigns
  • Troubleshooting campaign issues and addressing client issues


Qualifications

  • 1-3+ years of relevant experience in marketing, sales, or finance
  • Passion for marketing, customer acquisition, and account management
  • Strong sense of urgency and great time management skills
  • Strong analytical, organizational, and communication skills (oral and written)
  • Very comfortable with analytics and taking a data-driven approach to marketing
  • The ability to work independently and manage relationships
  • Experience interfacing directly with clients, customers or agencies
  • Applicants must be authorized to work in the United States


What we offer

  • Base salary range for this position is $70,000 - $75,000 and is based upon experience and other factors.
  • Hybrid role based out of our NYC office
  • Ownership and growth opportunities
  • Flexible vacation policy
  • Robust benefits package
  • A fun culture including: team events, happy hours, and trips
  • The opportunity to work with a group of passionate, humble, and kind team members


If you're looking to be part of something new that is transforming an industry, this is the role for you. You will be empowered to think like an entrepreneur by coming up with new ideas, testing them, implementing them, and then scaling them quickly.

What the Team is Saying

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The Company
New York, NY
78 Employees
Hybrid Workplace
Year Founded: 2016

What We Do

As a full-service agency, program operator, and SaaS technology platform, Share Local Media helps tech and e-commerce companies leverage direct mail to achieve efficient direct response outcomes with high quality branding.

Why Work With Us

SLM wants to be the best place to work, so we’re committed to providing an environment that helps employees to grow both as individuals and professionals. We consider our people to be our biggest assets and reinforce a culture rooted in our key values, namely: a client-focused mentality, data-driven thinking, speed, persistence, and kindness.

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Share Local Media Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Most of the company is hybrid NYC based coming in a few days per week. We also do have some remote roles depending on team!

Typical time on-site: 3 days a week
New York, NY

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