Senior Marketing Manager

Here are the problems you’ll be solving

We’re seeking a Senior Marketing Manager to lead demand generation for both the retail and media sides of our business. This is a key role on our marketing team, where you’ll strategize and execute on campaigns across channels such as events, email, LinkedIn, and paid media.

At Grocery TV, we have a lean, results-oriented marketing team that moves quickly and punches above our weight. We’re looking for someone who matches the drive and quality standards of our team, and is also excited to help define the in-store retail media category.

Lastly, this role will be a good fit for someone who values being in person with the NYC team in office 3 days a week. Given the role’s focus on events, there will also be travel involved (likely once a quarter).

Responsibilities

• Develop our demand generation strategy in alignment with our goals, target audience, and broader marketing campaigns.
• Manage demand and account-based marketing campaigns, coordinating across internal and external stakeholders to maximize the ROI.
• Lead trade shows, webinars, and hosted events, including budgeting and vendor management, to generate demand.
• Own our lead nurturing strategy (ex: pre and post event touchpoints).
• Provide support on client presentations and materials to increase the likelihood of conversion.
• Track and report on the performance of demand generation campaigns, applying insights to future efforts.
• Creatively leverage partnerships to grow the impact of our demand strategy.
• Partner closely with sales, design, product, and leadership to maximize the ROI of campaigns.

Growth opportunities

We’re a small team, so this role will be pivotal in both driving forward marketing initiatives, growing our business, and building the demand generation function at Grocery TV.

Who we're looking for

• You bring 5+ years of experience in marketing, with experience in events.
• You have experience in adtech, martech, and/or retail industries.
• You are a project manager at heart and take pride in your ability to organize and drive projects forward.
• You set a high bar for quality and do this by being meticulous with your own and the broader team’s work.
• You’re laser focused on maximizing the impact of marketing activities and understand how to prioritize.
• You can quickly grasp the “why” of most marketing projects and push boundaries on the “how,” coming up with creative solutions to achieving our goals.
• You’re consistently looking for ways to improve account conversion. You proactively ask questions to fully understand areas of improvement.
• You have excellent written and verbal communication skills.
• You have a proven track record of getting other teams involved in your work in order to improve outcomes.
• You have experience reporting on the performance of marketing campaigns.
• You’re proficient in Hubspot and Google Analytics (or similar marketing automation or CRM tools).

Compensation

As a part of our commitment to transparency, we use a market-based formula that provides consistency across roles & experience levels and publish all of our compensation data internally for our team. Here are the annual salaries for each level:

• IC 4: $138,000
• IC 5: $151,000

In our initial conversation, we’ll discuss what level best aligns with your experience.

Meet your Manager

As Head of Marketing and the company’s first marketing hire, Ashley has had the opportunity to grow the Grocery TV brand, business, and team over the last 6 years. With over a decade of experience building early stage tech companies, she enjoys finding ways to elevate the impact of marketing and design during the crucial growth phases of a business. This role is a unique opportunity to directly influence top-level business objectives, while collaborating a lean, but powerful team to define the in-store retail media category.

Interview Flow

1. Apply

Apply and look for a response from our team about the next steps.

2. Intro interview with people team

Our recruiter will give you a call to learn more about you and answer any questions you might have about our team or the role.

3. Technical Interview with hiring manager

This will be a high-level conversation with your future manager. You’ll meet with them to dive into the details of the position and your experience.

4. Technical interview with the hiring team

We’ll dive deeper into your technical abilities by meeting with your future teammates and completing a collaborative technical assessment.

5. Values interview with collaborative teams

Chat with two people who work collaboratively with your role to give us a clear idea of how you’ll work with others.

6. Leadership interview

Last but not least, you’ll meet with one of our co-founders to make sure your values and career goals align well with our team.