Senior Performance Marketing Manager, Paid Social

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed.  We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more. 

Over 80,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

As the Senior Performance Marketing Manager, Paid Social, you will be responsible for owning our highly impactful paid social program from strategy development to execution and analysis. You will drive our paid social strategy forward, manage campaign launches and optimizations, report out on actionable learnings, and develop a multi-channel roadmap.

You’ll report to the Senior Director, Performance & Lifecycle Marketing. You must be commutable to our NYC headquarters and will operate in a hybrid environment with 2 days per week in the office (Tuesdays & Thursdays).

What You’ll Do

• Drive the strategy for all paid social channels (including Facebook, Instagram, Tiktok, and more), including identifying and delivering on major, impactful improvement opportunities within existing channels and new channel experimentation
• Drive paid social campaigns from strategy, to planning, execution and reporting to meet critical company goals
• Optimize campaign performance to reduce cost per signup and cost per acquisition and increase activation rates and LTV over time
• Allocate budgets, paid social spend and analyze and recommend modifications to ad spend
• Lead the creative insights process to provide feedback to our creative teams to improve channel performance
• Partner with Marketing Operations to identify and deliver on technical and data improvements to owned channels
• Mentor the Growth Marketing team on campaign and channel management best practices

What We’re Looking For

• 6+ years of paid social experience at a high growth company or media agency managing a 8-figure annual budget
• Deep expertise in Meta Ads Manager, with knowledge of bidding, targeting, optimization, as well as web & app tracking setup and troubleshooting.
• Familiarity with other performance marketing channels including TikTok, YouTube, and LinkedIn
• A background in owning and managing a budget, forecasting, and delivering on monthly goals of spend, CPC, CAC, and LTV
• Strong track record of effective collaboration with creative/brand marketing and product management teams

Benefits & Perks 

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially covered by GG
• Fertility and adoption benefits via Carrot and Kindbody
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office stipend
• Team Bonding opportunities - annual company retreat for entire team, plus virtual events throughout the year

The starting base salary for this role in New York, California, and Washington is between $165,000-$190,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future.  Additionally, this role is currently eligible to participate in GlossGenius’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.