Senior Product Marketing Manager, Advertising

| New York, NY, USA
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About Your Role:

Dotdash Meredith seeks a Senior Product Marketing Manager, Advertising, who will drive product marketing and strategy for our retail and shoppable advertising products that help drive innovation for more than 40 brands that reach over 200 million users each month. You’ll report to the Director of Ad Product Marketing and partner with the CROs, product managers, sales marketing leadership, and pre- and post-sales stakeholders to develop and execute a robust ad product roadmap that leverages our unique capabilities: evergreen & intent-centric content, SEO expertise, data science, beautiful design, and respectful monetization. You’ll help millions of users find answers, solve problems, and get inspired across Dotdash Meredith’s portfolio of award-winning brands by developing innovative advertising packages, designing and executing ad product marketing strategies, and implementing scalable feedback loops that ensure ad product roadmaps align with the evolving needs of our end-users and advertisers.

Responsibilities:

  • Planning and Alignment - Develop, review, and gain buy-in on the ad product roadmap and strategy with the CROs, GMs, Sales Leadership, Advertising Product Management team, and other senior cross-functional team members.

  • Driving Engagement - Support the development of messaging and positioning for our Ad Products, emphasizing their unique value proposition in driving meaningful consumer engagement and advertiser performance.

  • Cultivating Innovation - Explore, pitch, and implement new ad formats that are going to drive user action and engagement, while exciting advertisers.

  • Financial Acumen - Understand the key performance and financial indicators of advertising across the brands and what fluctuations or volatility in those metrics could mean to the business and our systems. Use financial analysis and modeling to evaluate and prioritize strategic opportunities. Generate reports and dashboards to measure success of initiatives.

  • Collaborating - Coordinate with Product Managers, Sales, and Sales Support teams on the sequence of cross-team projects. Lead conversations and efforts to make our ad product-market fit optimal for sales success, consumer engagement, and advertiser performance. Collaborate cross-functionally to ensure alignment and effectiveness of marketing initiatives, leveraging customer insights and feedback to refine messaging and product positioning.

  • Customer Focus - Conduct studies of consumers on the sites, engaging with advertising products, and analyze what’s working and what’s not. Analyze the user flow and define products that help users take action and deepen advertiser brand engagement. Work with Revenue Strategy and Campaign Insights teams to understand revenue success and performance of ad product suite to drive sell-through and renewal of ad products.

  • Business Insight - Conduct market research and competitive analysis to identify emerging trends and opportunities, informing product development and marketing strategies to maintain our competitive edge.

  • Optimizing Work Processes - Facilitate process definition and define business rules by partnering with internal teams responsible for pre-sales, sales activation, and post-sales.

  • Communicating Effectively - Walk Sellers and Sales Marketers through product features and benefits. Teach the revenue operations, sales, and production teams how to use, sell, and execute a new product/feature. Balance the line between product and technical with sales positioning. 

Qualifications:

  • 6+ years of hands-on product marketing—strategy, analysis, and day-to-day product strategy development, ideation, and execution.

  • 3+ years of experience marketing digital ad products. 

  • Deep knowledge of the retail, food, home, beauty, or consumer-packaged goods industries strongly preferred.

  • Experience working directly with revenue operations, sales & sales support teams, and/or advertising clients.

  • Knowledge of what makes for great consumer and advertising experiences because you’ve done this before, e.g. experience at a premium digital publisher, adtech/martech platform, or digital media agency.

  • Excellent data analysis and data-driven decision making skills, familiarity with building revenue models.

  • You’re excellent at communicating and collaborating with a wide range of teams and stakeholders to build great products and articulate complex concepts clearly and persuasively.

  • Creative thinker with a passion for innovation and problem-solving in a dynamic, fast-paced environment.

  • Collaborative team player with the ability to build relationships and influence stakeholders at all levels of the organization.

  • You have a solid understanding of the digital advertising, media buying, and measurement technology ecosystem.

  • A passion for figuring out advertiser problems and pain points and their intersection with consumer needs.

  • Experience with Google Ad Manager preferred.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • TypeScriptLanguages
    • DockerFrameworks
    • GraphQLFrameworks
    • KafkaFrameworks
    • KubernetesFrameworks
    • Next.jsFrameworks
    • Node.jsFrameworks
    • ScikitFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • TerraformFrameworks
    • Vue.jsFrameworks
    • Vue.jsFrameworks
    • BigQueryDatabases
    • ElasticsearchDatabases
    • AWS (Amazon Web Services)Services
    • Google CloudServices

Location

225 Liberty St, New York, NY 10281

An Insider's view of Dotdash Meredith

What projects are you most excited about?

Atomic design is in our DNA at Dotdash. We're striving to have the dev and design teams work closer together and use a single source of truth for how components are pieced together using predefined molecules and atoms. This is exciting and innovative work that is helping us scale at an incredible rate and deliver on our promise of fastest sites!

Brian

Manager, Front-End Development

How do you empower your team to be more creative?

We do quite a few things to encourage creativity like hackathons, design sprints, and "Unconferences". That said, I think the most meaningful thing we do is to encourage teams to be autonomous. Having control and ownership over their respective applications gives our team members the freedom to explore ideas to solve their own problems.

Nabil

CTO

What are Dotdash Meredith Perks + Benefits

Culture
Open door policy
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Summer hours
Flexible work schedule
Remote work program
Certain roles in some of our orgs can be designated as fully remote. Please see the job description for more information.
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K) matching
Dotdash Meredith matches 100% of an employee's contributions up to 5% of their annual base salary.
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Recreational clubs
Mother's room
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours

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