Senior Social Media Manager, AD

AD is the international authority on design and architecture. AD provides exclusive access to the world’s most beautiful homes and the fascinating people who live in them, bringing its audience a wealth of information on architecture and interior design, art and antiques, travel destinations, and extraordinary products; its AD100 list of top architects and designers is one of the industry’s most relied-upon indexes of talent. Every day AD inspires millions of affluent readers to redesign and refresh their lives through a multiplatform presence that includes print and digital editions, social media, signature events, and the brand’s website, archdigest.com.Job Description

Location:

New York, NY

AD (Architectural Digest) is looking for an inventive and strategic senior social media manager to develop and grow the brand’s US social footprint across platforms like Instagram, TikTok, Pinterest, Facebook, LinkedIn, and more. The ideal candidate must have proven experience managing and building a large social presence, developing and producing successful social campaigns, and leveraging web analytics and audience traffic patterns to reach corporate goals. The senior social media manager must also possess deep knowledge and passion for design trends and can connect with and engage design enthusiast audiences. 

Primary Responsibilities 

• Work with the Global Director of Audience Development on strategic goals for AD’s social platforms, managing high-level strategy, testing, and daily workflow and operations to increase on-platform engagement and meet corporate brand goals. Manage Associate Social Media Manager to set and reach goals, plus operate within the matrix of a global social team in markets worldwide. 

• Oversee content creation, including copy and creative assets, ensuring high-quality and engaging content. Manage social media editorial calendars, content approval processes, and moderation guidelines across various platforms. 

• Work with editorial, video, and visuals teams to frame performance-driven content packages for tentpole campaigns, cover releases, and major features, writing and editing copy as needed. Ensure all posts are optimized for engagement and tracked for performance. 

• Develop strategies that recognize AD as an authority across relevant online communities, establishing the brand’s leadership in organic conversations on and off our channels. Additionally, develop community experiences across AD’s products, reaching relevant audiences from industry professionals to design enthusiasts. 

• Work with commercial and consumer teams to ideate and execute on social components as needed to support clients, e-commerce, subscriptions, membership, and other campaign-based initiatives.

• Report weekly on progress and learnings; continually suggest improvements and changes to formats, tone, pacing, and style.

Requirements 

• 5+ years of relevant, proven experience managing and growing sizeable social media accounts across multiple platforms for a major brand or media publisher.

• Work independently and quickly and thrive in a fast-paced, deadline-driven environment.

• Proactive leader and adept problem-solver experienced at galvanizing teams toward excellence.

• Impeccable editorial judgment, writing, and ability to capture AD’s voice to reach new and established audiences.

• Proven experience hitting key social and engagement metrics, developing and executing on tests towards goals.

• Incredibly organized, exceptional attention to detail, with experience using publishing and analytical tools.  

• A passion for the design category and a knowledge of its key players a plus. 

This is a guild position.

The expected base salary range for this position is from $89,500-$98,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.