Senior Social Media Manager

About VSCO

VSCO (pronounced vis–co) is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally. VSCO maintains a rich and authentic creative environment that serves photographers at all levels – preserving a home for creative opportunity, inspiration, and connection.Our mission is to nurture creativity so you can make it. We empower photographers to connect with other creatives and businesses with our suite of creative tools that spans from mobile to desktop and across our global community. 

We are looking for people who are driven and demonstrate initiative in taking our company mission to the next level. Employees here have the opportunity to make a big impact, and believe that when we build together, we achieve stronger outcomes than we could alone. 

We’re proud to foster diverse perspectives within VSCO as we continue to build an inclusive and innovative culture. 

Here are some of the traits we expect from all VSCOnauts:

• Modest Overachiever: You exemplify a growth-mindset and seek feedback as fuel for growth. You are driven to excel in service of the whole, reaching beyond your immediate path.
• Winner’s Mindset: Beyond an intrinsic motivation to succeed, you have the grit and determination critical to preserve in spite of obstacles. You persist with purpose, balancing ambition with empathy and optimism.
• Ownership with Impact: You show up and stay in it, driving progress over perfection. You don’t wait to be told, you take initiative in ways that lift others and build lasting impact.
• Force Multiplier: You have deep skills and know how to scale knowledge to make our team better. You are a team catalyst and create momentum through collaboration.
• Rigorous Focus on Outcomes: You keep the bar high and embrace the future. You prioritize what matters most for our mission, leading with clarity, discipline, and care. 

Our values and high performance traits are critical pillars to our team culture and shape the way we hire. Read more about what you can expect when working at VSCO on our  Careers Page.  

About the role

As the Senior Social Media Manager at VSCO, you will play a crucial role as the bridge between our global community of creators, the broader photography industry and the VSCO brand. You will oversee our social media presence and strategy to increase awareness of and engagement with VSCO. Your work will directly impact our mission of nurturing creativity so photographers can make it.

The day-to-day

• Manage @VSCO social media accounts on Instagram, YouTube, Threads, TikTok & more – including daily publishing, maintaining an editorial calendar, and engaging with creators.
• Ideate, launch and optimize social media programming, such as influencer activations and new content series
• Develop fresh and relevant social media strategies to support wider marketing initiatives like product launches, community events, etc. – ensuring alignment with our business goals
• Report on social performance by using both qualitative and quantitative metrics
• Share social insights with the broader organization and use influence to action opportunities 
• Collaborate with our Brand team, Evangelist and influencers/ambassadors to develop social media content, both planned and in-the-moment opportunities
• Provide guidance to external partners (videographers, agencies) to ensure alignment with our brand guidelines, social best practices, community engagement standards, etc.
• Identify social media trends and monitor sentiments to integrate VSCO into relevant community and industry conversations
• Actively pitch and execute innovative brand ideas across social media channels

Qualifications

• 5+ years in social media management in a similar role at a tech/consumer business or as a content creator
• Experience managing business/brand accounts on Instagram, X and/or Threads & YouTube and/or TikTok
• Experience with social media management and listening platforms, such as Sprout Social or Meltwater
• Creative storyteller with the ability to develop channel-specific, thumb-stopping content
• Proven track record of building engaged social communities and driving audience growth
• Strong communication skills, both written and orally.

Nice to haves

• Comfort and interest in appearing in front of the camera.
• A personal connection to photography and the arts

Job Perks

• Remote work with offices in SF and NYC  
• Regular in-person events events to connect and collaborate
• Competitive Salary & Equity 
• Medical, dental, and vision insurance for employees and families
• Flexible Time Off
• Company-paid parental, medical and caregiver leave
• Other perks including mental health resources and tech reimbursements

Compensation

The base salary for this position will vary based on several factors, such as relevant experience, location and your approved internal leveling assessed during the interview process. The base salary range for this role is $140,000 - $160,000. Salary is one component of our total compensation package. This position also qualifies for equity (i.e. stock options) and is eligible for discretionary bonuses based on performance.

The benefits available for this position include flexible time off, a 401K retirement plan, insurance (medical, dental, vision, life/AD&D, short and long term disability), and 11 paid holidays. We also provide paid sick time as required by state and local law. Additional benefits and perks contained in our standard employee benefits package are also offered for this position.

Please note: 

The application window for this role will be open until at least 6/30/2025. This opportunity will remain online based on business needs which may be before or after the specified date.

Be careful of fraudulent job posts.

If you receive outreach from someone claiming to work for VSCO, please verify they are communicating through the proper channels (vsco.co email domain or through Greenhouse). 

Note that VSCO will never ask for financial information or sensitive personal information during the application process.