Senior Strategist

| New York, NY, USA | Hybrid
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AnalogFolk is a global digitally native creative agency, independently owned since 2008. We have talented Folk across offices in London, Amsterdam, New York, Hong Kong, Shanghai, Singapore and Sydney.

We deliver progressive solutions that change people's lives and fuel brand growth. 

We’re proud to partner with some of the world’s most respected and influential brands, including Nike, Diageo, L’Oreal, Meta, Tommy Hilfiger and Amazon.

Here are just a few of the notable accolades our globally-recognised work has received: The Drum’s Most Awarded Agency in EMEA; Campaign’s UK and Global Digital Innovation Agency of the Year; Contagious Pioneers Best and Bravest Agencies on the Planet; and a Fast Company award for a World Changing Idea.

Senior Strategist, AnalogFolk

This role reports to the Strategy Director in the US.

What We Need 

- A senior strategist to lead brand, creative, and channel strategy on key digital or social-first accounts with minimal


- An optimist who champions creativity and knows great work is just a perspective-shift away.

- A collaborator who creates space at tables for thinking other than her/his own

- A storyteller with strong opinions on what makes a good one

- A proactive problem solver who takes initiative to identify solutions

- An agile, open minded team member who is comfortable working in a startup-like environment

Primary Responsibilities 

- Lead the strategic process from beginning to end on key accounts — managing clients, strategic deliverables, and creative performance/optimization on teams

- Transform brand, audience, industry, and competitive research into provocative insights

- Grasp the opportunities, audiences, and applications of dominant and emerging channels and formats

- Develop brand identities, content pillars, and tentpole moments that inspire creative teams

- Run killer meetings, including client workshops and presentations, research interviews, and creative brainstorms

- Work with and develop relationships with partners in media, ecomm, data, and UX to maximize creative performanceFacilitate strong, strategic decision making with clients and agency team, across projects and process

Past Experience/Qualifications

- 5+ year’s experience working in a similar role at a creative agency, publisher, or in-house product team

- Previous experience developing brand, creative, and channel strategies for various brands

- Track record of uncovering insights that unlock rock-solid strategic visions, and then helping to translate that strategy into impactful creative work

- Previous experience developing and delivering against measurement plansHighly articulate communication skills (verbal and written), and a confident and accomplished presenter

- Experience creating presentations from scratch that effectively visualize your ideas and storytelling

- Fluent in qual and quant research methodologies, from deployment through translation of findings into actions

- Familiar with a wide range of research and intelligence tools and resources 

Our Values

AnalogFolk is part of the AnalogFolk Group (AFG) an independent marketing and technology group. Our mission is to use digital to make the analog world better. We strive to create experiences that are remarkable and fundamentally valuable. These are our values that we ask of all our Folk… 

🔎 Find a Way: Looks for opportunities that arise during times of change

📈 Fail Brilliantly: Is prepared to take risks in the pursuit of excellence. Encourages teams to do the same

✨ Be Remarkable: Encourages and inspires others to achieve with their own positive attitude. Uses lateral thinking to solve problems

🤗 Be Nice: Encourages teams to work collaboratively with others to achieve the best results

💥 Makes Things: Takes responsibility for own work and that of their teams, ensuring high quality standards are always met

And a final few things….

At AnalogFolk, we believe in equal opportunities for everyone. We’re committed to building a workplace that’s authentically diverse, representative, inclusive and respectful. That’s why we welcome all applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status. 

Don’t meet every single requirement for the job role? No big deal. If what we’re doing here at AnalogFolk excites you and you’re passionate about learning, we want to hear from you. You may still be the right fit for the role, or another one. 

If you love the sound of the role but need flexibility to meet other commitments, just let us know – we try to make this happen whenever we can.

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127 West 26th Street, New York, NY 10010

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