Job Description
At the Times Union we fulfill digital and print marketing strategies for businesses throughout Albany, the Capital Region, and beyond. We work closely with our advertisers to navigate new marketing strategies in today's increasingly complex digital environment. We use our rich history and data to deliver the most impactful media campaigns for our customers. And, we leverage our substantial audience reach, coupled with best in class advertising solutions to keep our customers brand in front of the right people at the right time!
Why are we different? Our people! Our company is diverse and filled with smart, passionate people who want to win. We also celebrate success and know how to have fun. We offer an upbeat and collaborative working environment and expect our people to challenge the norm. With an abundance of opportunities to learn new things and develop the skills that are vital to your success, we expect our people to move up through the organization fast!
Job Description:
We are searching for a dynamic Strategic Account Executive to maximize digital sales revenue. You will sell strategic print and digital solutions to current and new advertisers. We are looking for someone that has proven experience in selling and partnering with high level executives, regardless of industry. You will help their businesses grow by leveraging our rich history, media product suite, traffic, and digital data to reach their target audience. In this position you will manage a full sales cycle; prospecting, leading presentations, creating proposals, closing business opportunities, and managing post-sales campaign results. This is a hybrid role, you must live in or near Albany, NY and the ideal candidate will go to the Times Union office 3 days a week.
What you will do:
• Exceed sales activity, pipeline, and revenue goals on a monthly basis.
• Generate new leads through lead generation, cold calling, email marketing, networking and awareness of new businesses openings.
• Continually build a pipeline of new business and upsell opportunities.
• Become an expert on our digital and print products/services.
• Conduct discovery calls and presentations with prospects and customers.
• Recommend new products and promotional opportunities to current clients.
• Handle customers objections efficiently.
• Manage client pipeline and monthly revenue forecast in Salesforce.com.
• Create engaging advertising solutions to solve clients' business needs.
You Identify with being:
• Purposeful - you are direct at getting things done quickly, with confidence, integrity and determination
• Adaptable - you react and adjust quickly to changing conditions and come up with practical ideas to deal with them.
• Driven - you have self-assurance and competitive drive with high quality, organized, and repeatable results.
• Communicator - You are a lively and intelligent person with a stimulating influence on others.
What we're looking for:
• BA/BS degree in Advertising, Marketing, or Communications.
• 3 plus years of Business to Business outside sales (in advertising or media ).
• Proven success in new business acquisition and exceeding revenue goals.
• Superior presentation, interpersonal, and communication skills.
• Technically savvy - Salesforce, Excel, and PowerPoint experience.
• Strong business and financial acumen.
• Goal orientated, competitive, and forward-thinking.
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate, if hired in New York State, is $50k-$70k plus commission. Please note this information is specific to those hired in New York State. If this role is open to candidates outside of New York State, the salary range would be aligned to that specific location. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.
About Us:
Based in Albany, the Times Union (www.timesunion.com)is the leading news organization in New York's Capital Region, Hudson Valley and beyond. The news organization is widely respected for its focus on local news and watchdog reporting, particularly on state government and politics. It has won numerous state and national awards for its work on both print and digital platforms and has repeatedly been named New York's Newspaper of Distinction by the state editors association. Through the Times Union Media Group, we offer innovative marketing and advertising solutions to local, regional, and national clients. These include event marketing, a full complement of digital marketing solutions, targeted and total market coverage print solutions and more.
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What We Do
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.
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