Vice President, Global Marketing

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. We are trusted to ride along every ad impression, seeing every interaction and turning them into powerful performance signals that empower the world's top brands, agencies, publishers, and platforms to protect and grow their media investments. 

As the VP, Global Marketing, you will be responsible for managing the Global Marketing functions of Growth Marketing, Content & Sales Materials, and Events working with regional leads to drive adoption and adaption of centralized strategy & best practices. Reporting to the SVP, Global Marketing,  you will play a critical role in helping to build a best-in-class Marketing organization that increases awareness of the IAS brand and drives demand for its product solutions.  

What You Will Do

• Partner with the SVP, Global Marketing to develop and flawlessly implement Marketing strategy & plans and report out against quantitative goals, iterating as business priorities evolve
• Own the centralized Global strategy and best practices while enabling regional teams to provide input, adapt initiatives to local needs, and execute effectively 
• Lead teams across: 
• Growth Marketing (lead/demand gen, ABM, campaigns, paid media, website, email)
• Content (data-driven research, videos, blog,etc.) & Sales Materials (case studies, RFPs, mini guides, etc.) 
• Events (tentpole & industry event experiences, speakership programming)  
• Coach and develop skills across the Marketing team to effectively pivot into a strategic growth driver for the business 
• Champion cross-functional collaboration across the Marketing team and the organization (Sales, Product Marketing, Research & Insights, Product Management, BD, BizOps, etc.)
• Provide ongoing optimization recommendations for pipeline and revenue impact and positive channel ROI 
• Maximize industry membership investments and create strategic relationships
• Continually review changes to the market, trends and the activities of competitors, adjusting the Marketing plan if necessary 
• Identify new tools and processes for scale and efficiency and implement Globally as feasible
• Help demonstrate the value of Marketing by showcasing wins to the broader Commercial org  

What Is Expected

• Leadership Alignment: Ability to present to, and get alignment from, Regional and Global Sales & Marketing leadership with visibility to the C-suite

• Coaching & Skill Development: Demonstrated ability not only to lead but to coach a team with a “train the trainer” process for growing skillsets
• Cross-Functional Collaboration: Strong ability to partner with other functions using strong interpersonal skills to influence and drive decisions
• Go-to-Market (GTM) Planning: Experience adopting and localising  GTM initiatives for new products, services, or market launches.
• Growth Marketing Proficiency: Core expertise in building and managing demand & lead gen programs across regions 
• Content Marketing: Experience in building a content strategy that aligns with customer segmentation and priority thought leader and Sales narratives to drive engagement and demand 
• Event Marketing: Experience in driving event ROI across tentpoles, industry conferences, and partner programs 
• Data-Driven Decision-Making: Ability to interpret data and analytics to optimize against quantitative KPIs
• Budget Management: Skilled in managing marketing budgets and maximizing ROI 
• Agency & Vendor Management: Experience selecting and managing third-party vendors (as needed) 
• Project Management: Ability to juggle multiple initiatives, timelines, and stakeholders effectively 
• AdTech Industry Experience: Worked a minimum of 3 years in the B2B AdTech/SaaS space

New York Applicants: The salary range for this position is $216,300 - $370,800. Actual pay may vary based on experience or geographic location.

About Integral Ad Science

Equal Opportunity Employer:

IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

California Applicant Pre-Collection Notice:

We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at [email protected].

To learn more about us, please visit http://integralads.com/ 

Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to [email protected]. We will get back to you if there's interest in a partnership.

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