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Job Description
Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
Job Summary
Leads data and tech strategy and manages Directors across assigned blu. accounts. Works with the blu. CoE on materials and training related to how to maximize effectiveness of using the platform. Active participant in new business. Dotted line reporting to the blu. Head of Product.
blu. is our internal Connected Marketing Platform built on our deterministic-first Identify Framework that enables omni-planning, activation, and optimization against consumer journeys.
What You’ll Do
80%-blu. Lead on Assigned Accounts
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Ensures there is a clear data strategy for each campaign.
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Directs Data Scientists on queries needed for insight development.
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Identifies insights that translate to audiences for activation across all channels.
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Oversees optimization decisioning across campaigns.
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Oversees Directors assigned to accounts.
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Keeps clients up to date on privacy, GDPR/CCPA compliancy related to blu. and implications specific to account.
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Oversees measurement and optimization methodologies.
10%-Contributor to blu. CoE
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Active participant and the development of training materials, case studies and use cases.
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Trains new hires.
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Active influencer in blu. product roadmap.
10%-New Business
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Active participant in new business pitches for NY and LA.
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Contributor to content development for in-person meetings.
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Contributor to written responses from RFI as needed.
Who You Are
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Strategic thinker
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Solutions oriented
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Proven track record of collaboration
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Ability to effectively communicate complex tech solutions to senior leadership
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Ability to define a clear data strategy
Preferred Skills & Experience
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BA/BS from accredited school required
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Minimum 10+ years of experience in Programmatic/Digital/Mar Tech
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Hands on experience trading or working with a DMP, CDP or CRM platform or other ad tech platforms
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Expert knowledge of the programmatic, mar/ad tech landscape
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Proven experience working with/presenting to senior level clients
Certificates, Licenses and Registrations
N/A
Physical Activity and Work Environment
N/A
#LI-KG1
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The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$195,000.00 - $250,000.00
A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Horizon Media New York, New York, USA Office
75 Varick Street, New York, NY, United States, 10013
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