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As Content Marketing Manager at Headway, you will develop the content strategy for the Payer Partnerships team, ensuring high-quality sales materials and market insights. You will create collateral and case studies, enhance sales processes and operational efficiency, and lead in market thought leadership on mental healthcare trends.
As the Growth Marketing Lead, you will design and launch experiments to enhance the referral program, work with cross-functional teams for product features, craft multi-channel marketing plans, leverage data for segmentation, and optimize program performance.
As a Senior Product Marketing Manager at Headway, you will lead product marketing for the provider audience, develop and execute product messaging, manage product launches, and create sales enablement content. You will work cross-functionally to build marketing campaigns and support sales teams, aiming to enhance the accessibility of mental healthcare.
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As the Product Marketing Manager at Headway, you will lead the product marketing efforts for payers and health systems, focusing on positioning, messaging, product launches, and sales enablement to support the growth of commercial products. You'll collaborate with various teams to create effective marketing strategies and be a strong advocate for customer insights.
As the Marketing Campaign Operations Lead, you'll manage and optimize marketing processes to acquire therapists, oversee the marketing tech stack, and execute measurable campaigns. Responsibilities include reporting on campaign performance and ensuring efficient internal workflows.
As Growth Marketing Lead for Referrals, you will design and launch marketing experiments, optimize referral programs, work with cross-functional teams, leverage customer insights for segmentation, and track program performance to identify optimization opportunities. You will play a key role in enhancing the user engagement and effectiveness of the referral journey.
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