Director, Consumer Insights & Research
Greater NYC Area
2 days ago
Lead the Consumer Insights discipline within Vimeo and consult with the COO when necessary/appropriate.
Collaborate with Product, Engineering and Marketing teams to identify where we should evaluate new ideas, concepts, and existing experiences, and assist the team in making critical decisions affecting the user experience.
Set research goals, develop/implement the approach, manage the research, pull together the analyses and present actionable results.
Manage a team of two direct reports.
Prioritize and balance company goals with varying user needs.
Manages research partners, ensuring quality execution.
Advises on research budget and manages research spend throughout the year.
Champion a research and insights culture that develops deep empathy for our creators.
Communicate and present test results and insights to all levels of the company, clearly and concisely.
Work as part of the quantitative analytics team to integrate research findings with behavioral data and other quantitative findings.
Oversee our community of Vimeo Advisors, ensuring panel growth, health and engagement.