Director- Data Science
Discovery Digital Media
Greater NYC Area
1 day ago
The Director of Data Science is a critical role that will support GDA’s business partner, Media Strategy and Analytics (MSA). MSA acts as an internal data-driven media agency that handles the strategy, execution, optimization and reporting of all paid & owned media vehicles with the goal of driving viewership across TV, digital and direct-to-consumer products for all of Discovery, Inc’s 16+ networks (Discovery, TLC, HGTV, Food Network, MotorTrend, GOLFTV, etc.).
The position will work with a wide array of small and big data sets, applying statistical analysis, machine learning and AI tools and predictive algorithms to quantify the relationship between outcomes and media spend, audience segmentation and targeting, timing, placement decisions and other aspects of our media strategy.