Paid Social Manager
Greater NYC Area
1 week ago
Manage and efficiently scale our acquisition campaigns across Facebook, Instagram and other social channels.
Daily ad optimization and management.
Work towards target revenue and CPA goals.
Report on all major metrics and share insights/trends with the team, working with Growth Lead to maintain consistent reporting on a daily, weekly and monthly basis.
Prioritize and implement creative, ad copy, audiences, and tests all the way to landing page funnel.
Identify new opportunities for Eight’s paid social strategy.
Stay up to date on new features, ad products, optimization strategies, creative best practices & trends.
Develop and execute on an experiment roadmap to grow paid social efforts and find new pockets of efficiency, including audiences, bid types, and channels.
Define each test including hypothesis, KPIs, budgets, and tests.
Work with relevant teams to implement tests.