Integrated Marketing Manager
Greater NYC Area
1 day ago
Lead key elements of the integrated marketing planning process Growth, Brand, and Media teams in alignment with company’s strategy.
Own planning and execution of the master marketing event calendar, including seasonal promotions, special events, retail/wholesale partnerships, and new product launches.
Collaborate with channel owners to execute campaigns consistently across all our channels.
Partner with PR, social, and influencer teams teams to align initiatives across campaigns.
Lead the development of creative marketing briefs, integrating insights from analytics, customer feedback, and marketing trends to determine campaign goals.
Work with marketing and creative teams in setting the long term vision for the brand’s look/voice across all geographies, and contribute to a full brand toolkit for all international stakeholders to leverage.