Paid Media Manager
Ready Set Rocket
Greater NYC Area
3 months ago
Execute on primarily paid search campaigns, as well as paid social, display and other paid media campaigns to optimize for client objectives, including CPA, ROAS, and branding/upper funnel-focused tactics.
Help clients and team members understand the role of various paid media channels in achieving their objectives.
Leverage performance-based media channels such as paid search, paid social, display, video ads, and mobile advertising tactics to drive leads and conversions.
Manage the entire marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis and reporting.
Generate weekly, monthly and quarterly performance reports and dashboards, and recognize and troubleshoot data anomalies.
Maintain an understanding of industry trends and provide relevant insights to teams as to how they might affect client accounts.
Provide timely updates to direct supervisor on account health and raise concerns about downward trends and client flags.