Product Manager, Mobile Apps
Greater NYC Area
Plan and drive the integrated mobile app product roadmap. This includes working with internal stakeholders and external development teams to prioritize the backlog based on development initiatives, on-going data analysis, and feature forecasting. Define, design, and manage key features that further the overall strategic vision of the product including maximizing acquisition, engagement, and monetization. Leverage analytics and quantitative analysis to monitor app performance, tune mechanics, and identify new features to impact KPIs. Create, balance, and optimize economy models for virtual currencies. Track performance on a daily basis, communicate reports/scorecards to internal and external stakeholders, and adjust designs/plans accordingly. Leverage data analysis, A/B testing, Push Notifications, cross-app merchandising and other best practices to drive engagement and monetization.