Senior Account Manager - Paid Search
Greater NYC Area
3 days ago
Build & optimize Google, Bing & Yahoo search campaigns for a roster of B2B, ecommerce, and lead generation clients across various industries.
Define, monitor and analyze trends in clients' KPIs.
Develop paid search strategy based on client-specific goals.
Actively test and analyze keywords, advertising copy, landing pages and positioning to drive results in line with clients' goals.
Communicate performance results and strategy recommendations to clients & secure buy-in from decision makers.
Partner with clients to consult on overall digital marketing strategy.
Create quarterly business reviews & other client-facing presentations that outline performance, insights from testing, and key strategic opportunities.
Follow SEM industry trends, contribute to our agency blog, and help train our campaign management team.