Brand Strategy Lead
Greater NYC Area
20 hours ago
Build thriving and remarkable brand narratives for the US market, aligning with global brand initiatives aiming for creative excellence and deep consumer understanding using a data driven mindset.
Be a content and culture junkie. Music. Sports. Fashion. Art. Technology. Movies. TV. Celeb news. All of it. See things before everybody else and supply cultural references galore.
Build high-quality creative concepts and presentations, and pitch them to cross-functional partners and core stakeholders, to get people excited about ideas, innovation, and new ways to think about creativity and storytelling.
Lead the thought process with agency partners in all aspects of the program; initial briefing, big idea, creative landing, production, broadcast, pushing back in what you feel it won't work and always pushing towards excellence.
Harness results balancing underlying business strategy and creative concepts.
Be a media-agnostic thinker who can ideate for any space and any audience. The world is truly your canvas to use your passion for developing branded content.