VP, Product Marketing
Greater NYC Area
2 hours ago
Collaborate with product management and marketing to develop product positioning and messaging. Set coordinating nomenclature for our product suite.
Develop marketing plans for the entire product portfolio in conjunction with the performance, engagement, and general marketing team.
You’ll own industry, market, and competitive intelligence via direct and indirect interactions with customers, prospects, partners, competitors, and analysts.
Launch our rebooted content marketing machine. Deploy your team of Product Marketers to create the content that helps Foursquare’s Performance team drive prospects down the funnel.
Partner with the Director of Performance to fulfill the content supply chain in support of high-velocity demand generation campaigns.
Own the creation of buyer and user personas and get in the weeds on use case development.
Build a strong relationship, communication, and partnership with Product Managers to understand and provide input into product and marketing strategy and to design, plan and coordinate product launches.
Own our commercialization process taking products to market in a timely, organized fashion.
Product messaging and coordination of marketing and sales collateral and enablement assets - evaluating, developing, iterating, and documenting our sales and customer "playbooks".
Drive packaging and pricing in collaboration with strategy, sales and other key stakeholders across the business.
Understand and partner with sales enablement; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
Set goals, direction and manage day-to-day priorities, workflow, and quality for the entire Product Marketing team.