Digital Marketing Campaign Manager
Greater NYC Area
5 days ago
In this role, you will be responsible for planning and executing digital marketing campaigns for different funnel stages and account life-cycles that engage prospects and customers, drive leads and generate pipeline globally. You will be both strategic and hands-on in this role, with a strong ability to coordinate different stakeholders to make our digital campaigns a success. In your daily job, you are working closely with our content and social media marketing team as well as with external marketing agencies to create digital assets such as landing pages, digital ads, emails or blog posts and to execute the campaign. You will test, measure, optimize, and report performance of all digital marketing campaigns, and assess them against budget and forecast goals (ROI, pipeline created). You are eager to identify new trends and growth strategies and optimize spend and performance based on the insights from past campaigns. You will ensure alignment of marketing campaigns with regional marketing and sales teams and have an eye on the follow-up of created engagements. You have a natural eye for detail and a mind that is experimental, analytical, and creative.