Sr. Product Marketing Manager - Cybersecurity
Greater NYC Area
3 days ago
Reporting to the Chief Marketing Officer, you’ll own the product marketing responsibility for Application Integrity, a new product that was recently launched at White Ops designed to protect enterprises from fraud & abuse. Application Integrity stops sophisticated bot attacks that focus on account takeover, automated account creation, and web scraping.
Develop go-to-market plans for the product, including positioning, messaging, sales enablement materials, internal and external communication materials, promotional activities, and other deliverables.
Drive analyst relations strategy and regularly conduct briefings and inquiries with analysts to inform marketing and product strategy.
Own content creation (e.g. white papers, sales presentations, product videos, blog posts, case studies, etc.) to articulate the unique value proposition and benefits of our products.
Deeply understand the market trends, our ecosystem, and competition to inform product, sales and marketing strategy.
Create strong competitive differentiation by conducting market intelligence and research, t surveys and interviews.