Growth Marketing Manager
Greater NYC Area
2 days ago
Build a data/marketing tech stack, ie: Growth Stack, from scratch. This includes vendor evaluation, vendor relationship management, scoping an integration blueprint, and pairing with a product team to conduct and QA the actual integration.
Create recommendations for goals, KPIs, and targets using internal knowledge sources and external industry research.
Speak to and execute on the various aspects of a product growth strategy (ie: acquisition, activation, retention, and optimization). This ranges from A/B testing and quantitative analysis, to user acquisition and marketing automation.
Conduct a tactical product growth audit, develop a POV based on the results, and turn the identified opportunities into a strategic roadmap.
Turn a roadmap into a detailed project plan, and manage the execution of that plan to bring it to fruition while conveying progress/results along the way.
Develop and present presentations that communicate detailed insights, analyses, recommendations and project plans in a clear, effective way (both design and presentation).