Technical Content Marketing Manager
Greater NYC Area
17 hours ago
Curate, send, and manage our daily newsletter, the Monitor, which goes out to 50,000 IT professionals every morning.
Develop new ways to improve newsletter performance (e.g., A/B testing), engage readers, grow the subscriber base, and use it to tactfully drive interest in BetterCloud.
Engage prospects/customers to build content (examples: interview them for blog posts, have them curate the newsletter for a day) and champion them as thought leaders.
Research, write, and edit content used in campaigns, including blog posts, longform gated content (e.g., technical whitepapers, guides, checklists, eBooks, etc.), and other thought leadership pieces. You’ll write on diverse topics for all stages of the funnel (examples: SaaSOps best practices, BetterCloud product tips, ABM-style content tailored to specific accounts).
Help innovate with new types of content (e.g., podcasts, videos) to use in campaigns, community, and increase engagement.
Be an active member of our community, BetterIT, to identify trends, insights, and topics to use for content.