Web Marketing Coordinator
Greater NYC Area
2 days ago
Support web analytics strategy across a collection of programs and associated web properties, including inbound marketing sites, demand generation landing pages, mini sites, and program applications.
Support the execution of conversion rate optimization tests, interfacing with key stakeholders on the demand generation, brand marketing, creative, production, and technology teams.
Leverage web analytics data to derive actionable insights about site experience and web users.
Build and execute regular audits of website data quality and data collection consistency.