Marketing Automation Manager
Greater NYC Area
Develop and implement a broad set of email campaigns to nurture, convert, engage and retain OnDeck’s small business customers and channel partners who serve small businesses.
Own management of our automated performance marketing tools; serve as platform, strategy and segmentation expert for all email journeys; manage vendor relationship and troubleshoot issues.
Program and execute campaigns including audience segmentation, template creation, template editing and automation deployment.
Optimize the email channel for performance across a variety of metrics including conversions, engagement, list health, deliverability, and open rate; complete custom analyses on CRM-related topics, providing actionable insights.