Growth Marketing Manager
Greater NYC Area
18 hours ago
Focus on driving lead volume via digital channels including Facebook, Instagram, SEM, and retargeting.
Develop landing page testing strategy and drive to execution, optimizing for conversion.
Test different ad creatives, including static vs video advertising, different messaging, and different audience targets.
Create weekly/monthly testing cadence for channels and document learnings.
Measure performance daily, managing channels to a cost-per-lead and cost-per-acquisition target.