Product Manager, Conversion Optimization
The Farmer's Dog
Greater NYC Area
1 week ago
Design personalized, effective strategies to address and alleviate any potential barriers to conversion.
Identify big ideas that move the needle on signups, trials, and active users, prioritize efforts, craft iterative roadmaps and clearly communicate objectives.
Use quantitative and qualititative data to deeply understand our customers’ pathways to purchase across all stages and mindsets of the on-site experience; use findings to identify opportunities to improve, and deploy strategies that optimize our user flows.
Design and run A/B and multivariate experiments for our primary site and landing pages.
Develop site features to encourage product trial, and evolve existing features to enhance the experience and convenience.
Define a streamlined process for working with brand, design and engineering to bring solutions to life while ensuring quality.
Manage and maintain the conversion roadmap.