Growth Marketer, Paid Media
Greater NYC Area
1 day ago
Build and execute a comprehensive SEO strategy including developing link-building strategies, keyword research, and contributing to effective SEO content.
Own the optimization and management of paid media. This includes structuring and targeting improvements, keyword expansion, landing page testing, search query mining, and improvement of the bid management process.
Collaborate with engineering and product to drive initiatives for impacting organic visibility of focused category keywords, site architecture, and taxonomy and content.
Actively find new growth opportunities and build out an effective optimization process to quickly identify and respond to changes in performance.
Pull and analyze reports and translate data into actionable changes to accelerate performance.
Research and leverage SEM industry trends and competitive analysis to drive marketing strategies.
Collaborate with brand, content and growth marketing teams - sharing performance, insights and new opportunities.