Vyndamax Consumer Senior Marketing Manager

US Vyndamax Consumer Marketing Senior Manager
Vyndamax is the anchor of Pfizer's rare disease portfolio. It is currently the only FDA approved treatment of patients with transthyretin amyloid cardiomyopathy (ATTR-CM). With its 2019 launch, Pfizer cemented its position as a global leader in the field of ATTR-amyloidosis.
The Vyndamax Consumer Marketing Senior Manager will execute and optimize the Vyndamax patient journey experience through digital and social channels. This is a New York Headquarter based position and reports to the Vyndamax Consumer Team Lead.
Working closely across the brand team, as well as cross-functional partners, this colleague will be essential in applying insights to drive and implement tactical tools and resources to support patients across the patient journey. Colleague will work closely with patient marketing director to execute on key deliverables to support the business.
Key responsibilities for the role include:

• Develop and implement consumer branded digital, social, and in-office directed tactics and programs (display, social, in-office, point of care).
• Lead branded CRM engagement & tactical execution, partnering with CMO CRM Strategy Team.
• Partner closely with unbranded and branded marketing directors to ensure appropriate synergies and alignment across channels.
• Embed foundational analytics capabilities and proactively adjust engagement approach, creative, messaging and/or investments based on new insights and performance metrics.
• Support the development and implementation of annual operating and tactical plans to drive short- and long-term consumer strategy/execution
• Manage patient resources in PROMOS system
• Collaborate with Chief Marketing Office (CMO) organization to elevate capabilities
• Uphold Pfizer's core values of Excellence, Equity, Courage and Joy while contributing to a positive and collaborative team culture.

Basic Qualifications

• Undergraduate degree required
• 7+ years of pharmaceutical industry, provider, managed care, communications or strategic consulting experience
• Consumer or HCP marketing experience preferred
• The position requires strong strategic thinking and analytical skills, exceptional cross-functional collaboration, and detail-oriented execution within a complex and rapidly evolving landscape
• Strong project management skills with the ability to manage multiple projects over time and navigate internal organization/processes
• Proven track record of operating in a fast-paced, high-energy environment
• Demonstrated ability to work effectively with varied internal stakeholders to improve business performance
• Demonstrated ability to understand customer needs, extract key insights, and translate these into meaningful strategies and in market results

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Potential occasional travel (~10%)
Work Location Assignment: Flexible
LAST DAY TO APPLY: 05/27/2024
The annual base salary for this position ranges from $117,300.00 to $195,500.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Marketing and Market Research