The average salary for a marketing manager in New York is $91,607, according to the latest research from CyberCoders, a leading national recruiting firm in the U.S.
Few companies are likely to experience hyper-growth without a talented marketing manager to lead teams and strategize campaigns that connect with customers.
Native ad spend is projected to reach $17.5 billion in 2017, according to a report by Business Insider Intelligence. While ad spend is growing, the discipline of marketing is evolving, and marketers will need a mix of new and old skills to keep up.
Growth market
The U.S. Department of Labor's Bureau of Labor Statistics (BLS) projects marketing manager positions to experience 9% growth from 2014 to 2024, which is faster than the average for all other occupations.
"Advertising, promotions, and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market," the BLS writes.
Our job board currently has 88 openings from NYC startup and tech companies looking for people with marketing skills—and the listings are growing everyday.
Career website Glassdoor recently listed marketing manager as the 14th "Best Job in America," citing the national median salary as $90,000.
CyberCoders, which released its 2016 salary guide earlier this month, places the average salary nationwide at $84,835 with the highest earning marketing manager making $275,000.
Salary will vary depending on location, expertise (whether you are a junior, middle or senior-level marketing manager can make a big difference), company size and an organization's needs.
Marketing's evolution
Marketing is in the midst of fundamental change. CMOs and other managers are looking for their departments to become revenue generators, not just cost centers.
"The Rise of the Marketer," a 2015 report by The Economist Intelligence Unit commissioned for Marketo, spoke to 478 CMOs and senior marketing executives worldwide. More than 80% say they need to restructure their departments to better support the business—29% believe the need for change is urgent.
"We're shifting money away from things like conferences, physical samples or building high-profile face-to-face exhibits and instead investing in marketing automation infrastructure, data and content," John Dragoon, executive vice-president and CMO of Houghton Mifflin Harcourt, said in the report.
"And when we hire," Dragoon continued, "we look for people with digital capabilities, who can do things like run a marketing automation platform, a data analytics function, or execute and listen to multiple social media properties."
It's clear that marketing managers not only need fluency in traditional branding and creative techniques, but also digital advertising, social media, data analysis, operations and technology.
Strong strategy and planning skills are also highly desirable as managers must help plan and execute multiple campaigns, lead teams and measure for ROI.
When asked the top areas in which they needed to develop skills, respondents in the aforementioned report replied with the following:
- Marketing operations and digital engagement—39%
- Strategy and planning—38%
- Demand generation and data analysis—32%
- Customer experience and engagement—27%
- Advertising and branding—26%
- Creative and graphics—16%
