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A webinar class on how to understand your customers w/ Google PM!

About this Event

This is an exclusive workshop, where you will get to attend one of our actual webinar classes with Product Gym's members. There will be no more than 5 seats being offered. 

We know that great products solve customers' problems. But, how do you know what your customers' problems are and what they care about? In this class, we will review qualitative (interviews, market research) and quantitative (surveys, experiments, usage analyses) methods to understand your customers and their needs as well as the commonly used software to carry out these methods. We will do a hands-on live exercise where you'll get a chance to extract customer needs and get feedback from the instructor.

Main Takeaways:

• How to extract customer needs
• Using qualitative research methods
• Using quantitative research methods

Meet the Instructor:

Meryam Bukhari

Product Manager at Google

Meryam is currently a Product Manager within Google's second largest business line: Display Ads, based in their Mountain View headquarters. She spends most of her time working with data scientists and machine learning engineers and sometimes other product managers as well as more direct customer-facing roles like sales and customer support. Before Google, Meryam was a Product Manager at much smaller technology companies also based in the San Francisco Bay Area (Yelp and Quantcast), where she gained firsthand experience on how organizations define, maintain, and grow products and how critical non-technical functions like sales and operations are to being a PM day-to-day.

Before becoming a PM, Meryam received her MBA from MIT Sloan, where she focused on entrepreneurship and innovation. Meryam started her full-time career as a quantitative analyst in New York City at the Federal Reserve Bank of New York where she got her first taste of being a PM when she led a project turning her team's analytical models into self-serve software. Before that, she received her BA in Economics and Public Policy from Hunter College. One of her favorite work experiences to date has been teaching Product Management at an MIT-run mobile app accelerator in South Africa and she is very excited to get back to teaching with Product Gym. In her spare time, she travels, drinks a lot of coffee, and reads - sometimes all at once!

Disclaimer: This class is part of a 12-class cohort cycle with Product Gym, a Product Management Career Accelerator. Guest attendee tickets advertised in this Eventbrite are limited to two total classes per individual. If you are interested in attending more than two total Product Gym classes, please schedule a call with us at https://productgym.io/schedule-a-call/.

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