SundaySky, the company powering personalized video engagement for leading brands, today announced it raised a $30 million Series D.
The round was led by Viola Private Equity, with participation from Carmel Ventures, Globespan Capital Partners, Norwest Venture Partners, Comcast Ventures and others. NTT DOCOMO Ventures – the venture capital arm of NTT DOCOMO, Inc., Japan’s leading mobile operator and a SundaySky customer, also participated as a strategic investor.
“As the creator of the personalized video engagement market category, SundaySky has changed how brands interact with consumers, making one-to-one personalized communication possible,” said Ayal Shiran, general partner of Viola Private Equity, in a statement. “With SundaySky’s proven technology, veteran executive team and impressive blue-chip customer list, the company is positioned to accelerate growth and advance its solution, now more than ever. We believe in SundaySky’s vision of personalized video becoming the primary engagement medium between a brand and an individual, and we look forward to working with the company to realize this future.”
SundaySky’s core product, SmartVideo, creates videos to greet new customers when they visit a brand’s website (specifically, when they look for information). The goal of these personalized videos is to change consumer behavior across the customer lifecycle and drive return on investment.
“This funding underscores the maturity of the personalized video engagement category and SundaySky’s leadership in it,” said Shmulik Weller, SundaySky co-founder and CEO, in a statement. “We’ve seen significant, rapid growth in adoption of SmartVideo as a strategy for leading global brands, and with the investment from Viola Private Equity, we will continue to execute on our mission of offering one-to-one communication through a storytelling medium that is highly targeted, measurable and scalable.”
The company plans on using the funding to scale global growth and expand its customer base as a leader in the personalized video engagement market.
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