Promotes Michael Della Penna to CRO Role & Announces Aggressive Team Expansion
New York – Building on its fast-paced growth, location intelligence company Cuebiq has moved its headquarters in New York City to a new, larger office space at 45 West 27th Street in the heart of the NoMad neighborhood in Manhattan. Cuebiq has also amplified its executive team by promoting Michael Della Penna to the role of Chief Revenue and Growth Officer.
Previously, Della Penna was Cuebiq’s EVP of Growth and Strategic Partnerships, and an early investor in the company. As CRO, Della Penna works closely with the company’s CEO, Antonio Tomarchio, to accelerate the company’s aggressive growth plans and strategy. Della Penna oversees the teams responsible for expanding Cuebiq’s location intelligence and measurement offerings across brand and agency clients. Della Penna also leads the team focused on growing Cuebiq’s publisher partnerships, as well as Cuebiq’s international team focused on growing the company’s global presence.
“I’m excited to be working alongside Antonio and helping to drive Cuebiq through its next phase of development, which includes branching out into new verticals and releasing new products and services that utilize location intelligence to better understand customers’ journey,” said Della Penna.
Cuebiq will be continuing to expand its NYC-based team this year. The company currently has plans to hire 13 positions for the rest of 2017 in the fields of sales, marketing, product and customer success.
“We’re excited to open our larger office in New York, grow our senior team and continue on our upward trajectory through this year and into next. We have a wonderful, dedicated team in place that has helped us to forge ahead and be successful in a relatively short amount of time. Our growth is a testament to that,” said Antonio Tomarchio. “To continue our fast-paced momentum, we’ll be expanding the AI capabilities of our technology and developing new and better ways for marketers, retailers and publishers to gain benefits from location data.”
As a leading location intelligence company with the largest, most accurate location database in the U.S., Cuebiq has been growing at a rate of 320% since its launch in early 2016. Its data and attribution services are used by brands like 24 Hour Fitness, which has an ongoing partnership with Cuebiq to showcase ROI for its out-of-home campaigns. Cuebiq also works with publishers like popular gas station app GasBuddy, which taps into Cuebiq’s location intelligence solutions to offer location analytics, measurement, and enhanced advertising solutions to its clients. Cuebiq’s leading data intelligence platform has over 180 publisher partners and a user base of over 61 million monthly active users.
About Cuebiq
Cuebiq is a next generation location intelligence company, leveraging the largest database of accurate and precise location data in the U.S. Its leading data intelligence platform analyzes location patterns of 61 million monthly active U.S. smartphone users on over 180 mobile apps, allowing businesses to glean actionable insights about real-world consumer behaviors and trends. Cuebiq provides clients geo-behavioral audiences for cross-platform ad targeting, the industry's only SaaS based real-time campaign optimization and footfall attribution tools, and offline location analytics. Cuebiq does not collect any personally identifiable information. Its privacy-sensitive methodology has earned the company membership status with the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising. Cuebiq is headquartered in New York with offices in Chicago, Italy and China.
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