Rowan
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The Senior Paid Media Manager will be responsible for planning, implementing, and optimizing paid media campaigns across various digital platforms to drive awareness, engagement, and conversions. Key responsibilities include developing and executing paid media strategies, managing campaign activities, conducting research and analysis, collaborating with teams, monitoring performance, and staying updated with industry trends.
Develop and execute strategic communication initiatives to enhance brand visibility and reputation. Cultivate media relationships, create compelling content, manage brand reputation, and analyze PR metrics. Collaborate with internal teams and provide PR support for product launches and initiatives.
Plan, implement, and optimize paid media campaigns across digital platforms. Collaborate with the marketing team to drive awareness, engagement, and conversions. Monitor and report on campaign performance to improve key metrics. Stay updated on industry trends and best practices in paid media advertising.
The Marketing Specialist at Rowan will play a key role in developing and implementing innovative marketing strategies to enhance brand awareness, attract new customers, and drive revenue. They will collaborate with internal and external teams to optimize marketing initiatives and contribute to brand identity development.
Lead the Human Resources department, develop and implement HR strategies, manage talent lifecycle, ensure compliance with laws, and drive employee engagement and retention.
Rowan is seeking a Consultant for a 20-week period to shape and drive digital marketing strategies, enhance e-commerce revenue, and improve customer experience through innovative solutions. Responsibilities include defining and executing digital marketing goals, optimizing website conversion, leading paid marketing strategies, managing budgets, and collaborating with key stakeholders to drive profitability and growth.