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About you:

You’re a seasoned B2B marketer. At your very core, you understand that marketing is all about connecting people with ideas, services, and products that have the potential to enhance their lives. And that connection is achieved through messaging and content. Product-agnostic content (TOFU), product-specific content (MOFU), and even product-usage-specific content (BOFU). You know that you can’t have content/messaging or even campaigns without understanding your target audience. Clear buyer personas and customer journeys are critical to your success. Because you know that you can’t sell anything until you know who you’re selling it to and what they need that makes them successful. You’re always hungry. Hungry for insights -- market insights, data insights, campaign insights, website insights. Because you know these insights will guide your thinking, your next move.

What you’ll do:

Be the #1 advocate, partner and supporter of our 75+ North American sales team (located in NYC and Denver). You are the glue that binds the marketing and sales teams together, our SMarketer who works with sales leadership to define goals and set SLAs that drive the business forward. One of your primary responsibilities will be to better understand their goals, needs/efforts and identify gaps where you can support them accordingly.

You’ll work with the regional champion to help chart the business plan for your market. Every plan, every campaign, every project that you create has a clear vision of what success would look like. You’ll create, manage, and execute against a regional marketing plan that includes everything MOFU/BOFU related (with some TOFU initiatives).

Your main focus will be to:

• Execute against current MOFU and BOFU initiatives already on the current roadmap to help accelerate support for your market - particularly with webinars and in-house events
• Come up with additional MOFU/BOFU (and some TOFU) campaigns and initiatives that will help support our goals
• Collaborate with other regional marketing managers to support and execute global, cross-regional marketing initiatives
• Work with the NA sales leadership team (7 managers) to clarify goals, identify opportunity gaps, and find ways to better support local sales teams
• Provide necessary insights to the sales managers and make recommendations on the creation of possible sales enablement trainings, tools, and assets (and actually create them/provide trainings)
• Understand your market better than anyone else -- personas, prospects, customers, competitors etc. and use that knowledge to guide your thinking/activities
• Monitor and measure business and market KPIs and create and/or leverage reports/dashboards that clearly communicate performance and identify trends/opportunities for growth
• Work with and leverage content marketing, product marketing, customer marketing, developer marketing and PR/Comms teams to support your market, your customers, and your region’s growth

What you’ll need to have:

• At least 3-5 years of B2B marketing experience
• Experience supporting 30+ size sales teams
• A track record of accomplishments
• Exceptional writing and communication skills
• Experience in leading cross-functional and inter-departmental projects
• An understanding of the marketing funnel and sales cycle
• Ability to create reports, analyze data, communicate KPIs
• Inbound certification and Hubspot experience a plus

What you’ll get in return:

• Competitive base salary + uncapped commission
• 20 days paid vacation
• Stock options
• Completely free health insurance (no copay, no premiums)
• Great office w/ espresso bar, games, and free daily lunches
• Gym membership reimbursement
• Transportation reimbursement