Digital Signage Producer

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The Role:

Intersection is revolutionizing the way information is shared in public spaces to ease and enrich people’s journeys through their cities and connect them to their communities. We connect brands with people where they are via relevant and impactful experiences, and we earn the trust of our partners through our shared mission, working together to build the foundation for a connected future.

As a Digital Signage Producer at Intersection, you will support Intersection’s digital out-of-home (OOH) advertising content solution development from defining creative file / specs to leading development of dynamic and data driven digital OOH content. This role utilizes and constantly explores new creative technology solutions to deliver impactful and innovative digital OOH advertising campaigns to reach people on-the-go.

What you will accomplish:

  • Develop digital OOH creative files and specs material guidelines for clients and agency partners
  • Supervise work flow to ensure digital OOH creative files are built to the correct specifications
  • Drive development of engaging advertising content for Intersection’s interactive digital displays
  • Lead the creation of dynamic ad content via 3rd party development or within internal CMS / ad serving solution
    • Monitor external data feeds and troubleshoots if needed
    • Work with 3rd party vendors if needed
  • Work closely with Intersection’s clients and their ad tech teams to provide technical solutions and strategies to achieve client's digital marketing objectives
  • Work with 3rd party digital signage content providers to optimize editorial content across Intersection’s digital assets
  • Assist small businesses, creative agencies, developers with all aspects of building effective digital OOH campaigns
  • Explore new digital creative technologies to drive innovation for Intersection’s digital network across all venue types and formats
  • Oversee and support the creation of best practices surrounding digital OOH advertising content that can be shared with clients and their creative teams
  • Support digital ad ops scheduling if needed
  • Monitor daily CMS / ad serving operations for flawless execution
  • Work with digital operations and hardware/tech team to maintain optimal CMS /ad serving solution

What we are looking for:

  • Experience in digital signage content creation including trafficking and scheduling digital assets is required
  • Attention to detail and excellent organization skills are required
  • Understanding of digital signage content delivery workflow and terminology preferred
  • Digital signage, digital place-based, digital out-of-home experience is preferred
  • Experience in ad tech project management is a plus
  • Experience using various digital signage CMS systems is a plus
  • Experience working with RSS/XML/JSON
  • Working knowledge of Adobe After Effect, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, FinalCut, Keynote
  • Familiarity with Adobe Dreamweaver, Adobe Flash, HTML, Maya, AutoCAD

About Intersection:

We are revolutionizing the way information is shared in public spaces.

Intersection connects the digital and physical worlds to ease and enrich people’s journeys through their cities. Whether offering public services like free Wi-Fi and calling, providing people with useful information to get where they’re going, or simply brightening their day with native content that can be interactive and location-specific, our products help people engage with their communities and the cities around them.

Our wide-ranging expertise includes technology and design solutions; advertising innovation, production, and sales; and operations, maintenance, and support. We pair our human-centered methodology with cutting-edge technology, from virtual and augmented reality to machine learning, conversational commerce, and more. Whether partnering with private developers to create unforgettable experiences in neighborhoods and districts, with urban transit systems to revolutionize commuting and travel, or with municipalities and city agencies to transform how they connect with residents and visitors, our solutions are scalable platforms on which our clients can build the future.

Intersection was formed in 2015 as a merger between Titan, the largest municipal out of home company, and Control Group, a leader in technology and design innovation. We are backed by Sidewalk Labs, Alphabet’s urban technology company.

Intersection is an Equal Opportunity Employer.

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Location

10 Hudson Yards, New York City, NY 10001

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