Director, Product Management - Conversion Optimization

Background:

Bankrate.com helps consumers make informed financial and other decisions by providing them with comprehensive objective information, tools and resources. Bankrate aggregates audiences of in-market consumers at scale and then connects them with advertisers that pay us based on the value created.

As we strengthen our relationship with advertisers and go deeper in the conversion funnel, we are looking to hire a Product Director with strong expertise in conversion optimization. If you are someone who obsesses about user experience and all the big and small things that influence the decisions that users make, this role will be a great fit.

Job Description and Duties:

• Lead conversion optimization efforts for Bankrate.com and act as the subject matter expert on this topic.
• Work with developers, designers and analysts to quickly iterate and launch A/B tests.
• Engage deeply with Sales, Design, Analytics, Data Science, Engineering and other teams.
• Identify key growth and retention triggers and implement product features to increase user LTV
• Create a robust Product roadmap based on a thorough understanding of Bankrate's strategy, advertiser needs, market trends and the competitive landscape.
• Design functional specifications and make feature, resource, and timeline tradeoff decisions
• Drive product requirements, product development, and manage the development process for timely product and program launches
• Communicate strategy effectively to diverse audience including executive management, internal and external business partners.

Requirements:

• 5 to 7 years of experience in product management and additional experience in Engineering, Design, Analytics or related fields.
• 3 years of Conversion Optimization focused experience
• BS degree, preferably in a technical field (e.g. computer science or engineering or equivalent)
• Highly quantitative, analytical and business minded
• Outstanding intellect, drive and interpersonal skills and the drive to challenge the status quo
• Proven ability to guide cross-functional teams through influence versus direct management.
• Ability to make smart feature versus time-to-market trade-offs; experience using data and metrics to back up assumptions and assertions of business value
• Proven proactive approach to product management, with strong follow-through, resourcefulness, attention to detail and excellent written and verbal communication skills
• Experience working on agile enabled teams.
• Ability to thrive in a demanding, fast-paced environment requiring a high degree of productivity, adaptability, innovation and follow-through.