About Rent the Runway:

Rent the Runway is disrupting the $1.7 trillion global fashion industry by introducing clothing rental as a utility in women’s everyday lives and empowering women to feel like their best selves everyday. We have pioneered the Closet in the Cloud and believe that every person globally will soon have a subscription to fashion. Since our launch in late 2009, we have raised $190M from top-tier investors and built one of the most beloved brands on earth. We are proud to be both a profitable and high-growth business, with a loyal 6MM-strong customer base who share the experience of renting as being empowering and smart.

Our 1000+ employees have a revolutionary spirit that permeates our culture. We’ve built - proprietary technology, a one-of-a-kind reverse logistics operation, stores of the future, a viral brand, relationships with hundreds of fashion brands - and we are obsessed with continuing to game change our customer experience. We are also trying to revolutionize entrepreneurship itself - proving that diverse teams produce outsized impact. The Rent the Runway Foundation, which our two co-founders launched together in 2015, helps tens of thousands of female entrepreneurs build and scale their own businesses with the mission of founders more clearly representing the demographics of this country.

Position Overview:

We are looking for a Director of Product Marketing to define, launch, grow, and evolve the products consumers use to access Rent the Runway’s “closet in the cloud”. In this highly collaborative and cross-functional role, Product Marketing will play an extremely critical part in defining the future vision and driving tremendous growth for Rent the Runway. The right candidate will have the capacity to develop a deep and nuanced understanding of consumer needs, while keeping their finger on the pulse of market trend. If you like challenging old systems and want to create the future of fashion retail, then we want to hear from you.

Responsibilities:

• Own the full-funnel marketing strategy for specific Rent the Runway products, focusing on the core Event rental business and customer LTV innovation. This includes subscription innovation (StylePass, PRO), same-day rental, and the RTR mobile app
• Consumer Insights, Positioning, and Packaging
• Develop a deep understanding of prospective and existing users (persona development)
• Be a vocal consumer advocate and astute observer of competitive marketplace trends, educating stakeholders on key areas for growth and improvement
• Work with Product & UX/Design to develop branding, product positioning, and feature prioritization that clearly defines and differentiates the product’s value proposition to the consumer
• Go-To-Market and Launches
• Create go-to-market marketing strategies for new app features and products
• Drive operational excellence cross-functionally to deliver timely and successful launches
• Establish and communicate go-to-market KPIs to the larger team
• Adoption, Funnel Development, and Product Evolution
• Lead development of marketing campaigns (collaborating with Marketing, Design, and PR) to drive adoption post-launch
• Analyze consumer lifecycle throughout the adoption funnel, identifying opportunities and developing plans to improve acquisition, engagement, and/or retention
• Maintain day-to-day relationships with cross-functional partners (Product, UX/Design, Marketing Leads, Customer Experience, Analytics, Tech) ensuring feedback and input is prioritized and communicated across all teams
• Partner with Product to measure and optimize the consumer journey as it relates to product feature adoption and usage
• Grow, manage, and develop direct reports working on mobile iOS app, StylePass, etc.

Qualifications:

• BA/BS degree at minimum (MBA preferred)
• 10+ years experience in product marketing, brand management, or product management, with a history of leading consumer marketing throughout a product’s lifecycle. Customer LTV analysis and segmentation work is a plus.
• Excellent analytical and problem-solving skills with a strong results-oriented mindset
• Ability to develop, execute, and communicate a long-term strategic vision, while also balancing immediate priorities and opportunities
• Capable of analyzing user and performance data to establish clear measures of success and build compelling stories with data
• Understand what it takes to build powerful brands in today’s world. You have experience building and cultivating strong brands
• Superior written and verbal communication skills with the ability to create effective messaging and tell compelling stories about our products and business to any audience – whether it’s our consumers, internal team, or industry at large
• Demonstrated success working cross-functionally with strong team management skills
• Possess an entrepreneurial and founder mindset, ready to take on tasks outside of role with strong agility to change and to be flexible/resilient
• Self-starter with proven ability to project manage and work independently on projects from start to finish
• Ability to thrive and be resourceful in a fast-paced environment