Signpost is disrupting martech with AI-her name is Mia. She turns prospects into promoters for local businesses, large and small. This is an ideal environment for experienced analysts to apply creative problem-solving and well-honed analytical skills against business objectives.

As the Marketing Automation Manager, you will drive Signpost’s initiatives to execute, optimize, and scale marketing campaigns, database hygiene and segmentation, and Marketo/Salesforce.com processes. Reporting directly to the Senior Director of Inbound Marketing, you will be supporting digital, demand generation, and client marketing efforts by setting up end-to-end processes which include planning, execution, and deep-dive reporting of campaigns (including data analytics and metrics) for strategic decision-making.

You will primarily be focused on increasing efficiency in lead processes and pipeline creation by optimizing the company’s primary conversion points across the marketing & sales funnel. You are a strategic thinker, a problem solver, and a well-rounded marketer who thrives in a fast-paced, get-things-done environment. You will also have proven ability to manage multiple projects, leverage data to drive marketing decisions for strategy and execution, and collaborate with cross-functional teams.

As the Marketing Automation Manager, you will:

• Leverage Marketo’s platform capabilities to manage the implementation of all marketing programs and lead generation campaigns, drive insights for optimization opportunities, and analyze data and metrics to improve performance benchmarks.
• Uncover opportunities to optimize conversion points across the marketing and sales funnel.
• Deliver customized, targeted email communications to leads, prospects, and customers.
• Own and oversee database management—segmentation, list acquisition/import, data cleansing, web form capture, lead management etc.
• Optimize and maintain industry best practices for Signpost’s marketing automation ecosystem by actively exploring and implementing new features, functionality releases, advanced workflows, personalization, and innovative segmentations.
• Implement testing methodologies (e.g. A/B and multivariate testing) on all elements of the digital marketing mix to improve conversion rates (content, email templates, landing pages, list segmentation, call-to-actions, etc.) to optimize campaign results and inform strategic decisions.
• Partner with Business Operations and Sales teams to improve sales enablement initiatives and enhance data integration with Signpost’s technology systems and platforms.
• Adhere to corporate data standards in regards to sender identity, data governance, deliverability, email protocols, and quality assurance.

Qualifications for success:

• 3-5 years of relevant work experience in marketing or marketing operations (experience in B2B tech a plus)
• 3-5 years hands-on, demonstrable experience working with industry tools and analytics packages including email, web analytics, CRM, and marketing automation platforms (Marketo highly preferred), with knowledge of how cross-platform integrations impact data flows and campaign enablement.
• Ability to manage multiple priorities in fast-paced environment; work collaboratively with cross-functional teams; and ensure high quality deliverables with high attention to detail.
• Strong quantitative, analytical, and problem-solving skills. You must be comfortable with data analysis and are able to use data to make recommendations and drive decisions.
• Strong understanding and knowledge of email best practices, innovation, and technologies.
• Proven experience building test and learn plans that continuously improve program engagement.
• Demonstrated ability to work independently and autonomously.
• HTML and CSS coding experience highly preferred.