About Rent the Runway:

Described by Forbes as “Tech’s Next Billion Dollar Star” Rent the Runway is set to disrupt the $1.7T Global Fashion Industry by ensuring that rental is a habitual, convenient, daily part of getting dressed. We believe that every woman in the U.S. and soon every woman in the world, should have a subscription to fashion that is powered by a mobile-first experience, aided by top-notch customer service and serviced by omni-channel capabilities. We also believe that fashion is an industry that should be democratized by giving everyone access to the real thing and the associated feelings of self-confidence that comes with. Since our launch in late 2009, we have raised over $125MM and built a transformative business model, proprietary technology all coded in-house, a unique reverse-logistics operation and one of the most beloved brands on earth. 6MM women in the U.S. are members of our community - many have used Rent the Runway for some of the most important events in their lives. We have also launched a foundation to support female entrepreneurship and help women build scalable businesses. There is a revolutionary spirit in our founding DNA that permeates to our culture today; Our team is smart, aggressive, entrepreneurial and ready to continue challenging old systems and rewriting new rules.

Position Overview:

As the Paid Marketing Analyst, you will be responsible for driving efficient customer acquisition, ultimately growing Rent the Runway’s customer base. You are a data-driven and analytically minded individual who thrives on innovation and finding new and efficient ways to incite purchase behavior within target audiences. If this sounds like you, plus you have a passion for continuing to drive efficiency from our paid programs, read on! 

Responsibilities:

• Serve as the team lead for data analysis and manage ongoing campaign optimizations, driving highest efficiency possible
• Maintain a high standard of tracking and reporting - constantly look for new ways to extract more meaningful insights from data sets
• Serve as a thought-leader on testing methodology and concepting of upcoming tests to ensure reliable and actionable results
• Own day-to-day and ad hoc reporting for paid channels (social, display, affiliate etc.)
• Collaborate with cross-functional teams (analytics, broader marketing team) to ensure a streamlined approach to marketing tracking and learning implementation
• Partner with technology and data analytics / data architecture teams to clearly determine and execute attribution models and reporting that reflect investments in paid media
• Manage and deliver clear and consistent reporting to management team providing a clear perspective on campaign successes
• Develop and implement subscribers’ scoring methodology to optimize spend and maximize new customer growth

Qualifications:

• Bachelor’s degree plus 1+ year of experience in data analysis
• Must be highly quantitative, analytical, and a technical self-starter, including the ability to process and understand large data sets and clearly articulate program status to management
• Strong knowledge of online analytics/business intelligence tools
• Proven track record of translating data into actionable insights
• Curious nature and unending desire to expand one’s knowledge base in digital and paid marketing
• Strong bias for action and a get things done attitude
• Must have a strong entrepreneurial drive and be resourceful - need to thrive in a fast paced, constantly changing environment
• Ability to be hands on driving both strategy and day-to-day execution in a fast paced startup environment
• Strong project management skills to ensure internal execution against plans
• Experience working for the direct to consumer division of a multi-channel retailer or subscription based e-commerce business a plus