Regional Marketing Manager

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The Role:

Intersection is revolutionizing the way information is shared in public spaces to ease and enrich people’s journeys through their cities and connect them to their communities. We connect brands with people where they are via relevant and impactful experiences, and we earn the trust of our partners through our shared mission, working together to build the foundation for a connected future.

As a Regional Marketing Manager at Intersection, you will supervise, mentor and develop a cross-functional regional marketing team, and foster a service environment that empowers the team to create the “best in class” experience for our clients. You will work directly with the Media Marketing Director and play a leadership role developing and improving marketing material for current and new products that drives results and enables efficient sales and marketing processes. In this role you will lead efforts across sales, visual design, communications, and product.

What you will accomplish:

  • Manage marketing teams within designated offices in the East Coast region
  • Drive marketing strategy for the region, overseeing and evaluating all advertising for the East Coast Intersection offices Includes developing and implementing a regional marketing plan and budget
  • Work closely with Marketing Managers in each office to share best practices and resources
  • Build and maintain a strong working relationship with each marketing team across your region
  • Serve as point person for RFPs, offering strategic and creative insights as well as day to day project management to meet deliverables for clients in the local New York area
  • Lead creation of sales and marketing materials, special offers, and collateral on a national and local basis
  • Proactively recommend and execute new approaches to drive client revenue
  • Set up scalable and repeatable processes to optimize workload
  • Have a strong understanding of our products, customer needs, and pain points
  • Develop in-depth knowledge of competitive advantages against other media and competitors
  • Seek out and develop metrics and KPIs to measure marketing effectiveness

What we are looking for:

  • Bachelor’s degree in Marketing, Sales, or related business or scientific field
  • Broad Marketing experience and skill set with a focus on results
  • Highly creative, with excellent writing, organization, and execution skills
  • Record of getting things done-- someone who will roll up their sleeves and plow through obstacles to meet deliverables and follow through on promises
  • Proven record of multi-tasking and ability to handle a high-pressure environment with significant timeline pressures
  • Ability to think strategically, with exceptional attention to detail
  • Ability to execute, focusing on key deliverables and must-meet deadline
  • Progressive sales marketing experience or equivalent work experience
  • Previous management or supervisory experience and excellent leadership qualities
  • Expert knowledge of media industry a plus
  • Proficient in market/customer segmentation, as well as product, environment, and value creation
  • Hands on problem solver, organized with great time management skills
  • Creative and lateral thinker

About Intersection:

We are revolutionizing the way information is shared in public spaces.

Intersection connects the digital and physical worlds to ease and enrich people’s journeys through their cities. Whether offering public services like free Wi-Fi and calling, providing people with useful information to get where they’re going, or simply brightening their day with native content that can be interactive and location-specific, our products help people engage with their communities and the cities around them.

Our wide-ranging expertise includes technology and design solutions; advertising innovation, production, and sales; and operations, maintenance, and support. We pair our human-centered methodology with cutting-edge technology, from virtual and augmented reality to machine learning, conversational commerce, and more. Whether partnering with private developers to create unforgettable experiences in neighborhoods and districts, with urban transit systems to revolutionize commuting and travel, or with municipalities and city agencies to transform how they connect with residents and visitors, our solutions are scalable platforms on which our clients can build the future.

Intersection was formed in 2015 as a merger between Titan, the largest municipal out of home company, and Control Group, a leader in technology and design innovation. We are backed by Sidewalk Labs, Alphabet’s urban technology company.

Intersection is an Equal Opportunity Employer.

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Location

10 Hudson Yards, New York City, NY 10001

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